Vice President of Communications for Henry Repeating Arms Advances

RICE LAKE, Wisconsin. – Henry Repeating Arms is proud to announce the promotion of Daniel Clayton-Luce to Vice President of Communications.

Over the past ten years, Clayton-Luce has worked at the company in various roles, most recently as Director of Communications. He will help formulate and implement the company’s marketing, media and public relations strategies in his new executive role. At the same time, he will also oversee a high performing team dedicated to maintaining Henry Repeating Arms’ reputation for outstanding customer service.

“Dan is a fine young man both professionally and personally. Talented, a team player and has an amazing work ethic. He is not a man that yes, and I value the comments and opinions of him. Henry Repeating Arms is extremely fortunate to have Dan taking on this pivotal role. Congratulations and well deserved”, says Anthony Imperato, Founder and CEO.

“I consider myself lucky to work for a company with as much passion, character and thoughtful leadership as Henry Repeating Arms,” says Clayton-Luce. “I look forward to this next chapter in my career and to being a bigger part of the company’s exciting future.”

Clayton-Luce holds a Bachelor of Culinary Arts from the Culinary Institute of America in Hyde Park, New York, and enjoys spending time outdoors with his wife and daughter, riding his bike and playing motor sports.

About Henry’s repeating arms:

Henry Repeating Arms is one of the leading manufacturers of rifles and shotguns in the United States and a world leader in the lever action category. The company’s motto is “Made in America, or not made at all,” and its firearms come with a lifetime warranty backed by award-winning customer service. The company is also known for its Guns For Great Causes charity program, which focuses on helping families of sick children, children’s hospitals, military veterans’ organizations, law enforcement and first responder groups, advocacy groups the Second Amendment and wildlife conservation organizations. The company currently employs more than 600 people and has more than 350,000 square feet of manufacturing space at its Wisconsin and New Jersey facilities. The company is named in honor of Benjamin Tyler Henry, who invented and patented the Henry lever-action rifle in 1860, the first practical repeating rifle and America’s unique contribution to the international stage of firearms design. Visit Henry Repeating Arms online at, on Facebook at and @henry_rifles on Instagram.