TrueTimber® Named Official Camouflage Sponsor of Shoot Straight TV

TrueTimber is pleased to announce a partnership with Shoot Straight TV as the official camo sponsor for the award-winning television show. Hosted by Chad and Marsha Schearer, Shoot Straight TV follows the Schearer family to destinations around the world on various hunting adventures.

“Chad and Marsha have created such a popular and impactful show with Shoot Straight TV, and we are thrilled to have the opportunity to support as an Official Camo Sponsor,” said TrueTimber CEO Rusty Sellars. “We share many of the same family values ​​as the Schearers here at TrueTimber, as well as the general family-oriented approach to hunting and the outdoors, so this partnership made sense on many different levels. We look forward to seeing Chad, Marsha and the entire family put our camo gear and patterns to work in the field.”

The Schearer family will be seen wearing various camouflage patterns and TrueTimber clothing in a variety of locations. Shoot Straight is streaming on the Pursuit Channel and digitally on many platforms including Pursuit UP, Roku, Pluto, Android TV, Apple TV, Fire TV and more.

“We’re really excited about this partnership and the opportunity to work with TrueTimber,” said Shoot Straight TV host Chad Schearer. “TrueTimber patterns are extremely versatile and will blend in with any hunting environment they encounter.”

Chad Schearer is a World Champion Elk Caller and a two-time US Eastern Elk Calling Champion. He is also a professional Montana licensed guide and outfitter. Outside of his passion for hunting, he is a freelance writer, articles and photos of him have appeared in various magazines including Outdoor Life, American Hunter, American Rifleman, Field and Stream, and more. Chad is the Director of Advertising/Media Relations for CVA, Bergara, PowerBelt Bullets, DuraSight Rings and Bases, and Quake Industries. Sponsored by many of the hunting industry’s leading manufacturers, Chad has conducted over 1,000 hunting and fishing seminars across the United States and has hunted and fished extensively throughout the world. He is also the former editor of Blackpowder Guns and Hunting Magazine. Chad has a passion for conservation and is the Chairman of the Board of Directors of the Mule Deer Foundation.

Originally from Tennessee, Marsha Schearer is a lifelong hunter and has always been passionate about sharing her love of the outdoors. Marsha is known for her skill as a camp cook and in the kitchen as the host of Shoot Straight’s Recipes From The Field. She has been a licensed Montana guide for over 24 years and has spent over 500 nights in a tent. Marsha was the first lady to serve on AVC’s professional staff and has hunted and fished all over the world.

To learn more about the entire TrueTimber product line and to view all available patterns, visit Details on future product releases can be found on the TrueTimber Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is headquartered in Inman, South Carolina, and is the most realistic and performance-driven camo brand in the industry. TrueTimber offers a wide range of clothing and accessory items, featuring a variety of distinctive camo patterns that blend seamlessly into their surroundings. The company spends countless hours researching, testing, and finding new technologies to produce the most effective and realistic camouflage patterns possible. TrueTimber products can be found at retailers throughout the United States and Canada, and it continues to be one of the fastest growing camo companies in the world. To learn more about TrueTimber, visit