The NRA’s Shooting Illustrated Magazine Received Federal’s New 30 Super Carry Cartridge as a 2023 Golden Bullseye Award Winner

The National Rifle Association (NRA) illustrated shot The magazine selected Federal’s new 30 Super Carry cartridge to receive its Golden Bullseye Award for Ammunition Product of the Year 2023. Federal received the award during a special reception on Friday, April 14, 2023 at the NRA Annual Meetings & Expositions in Indianapolis, Indiana.

“This new cartridge is certainly gaining popularity among the masses. We could not be more excited about the launch of our new product and the extremely positive recognition it has received from NRA publications and many others,” said Nick Sachse, Director of Firearms Product Management for Federal Ammunition. “We are pleased that the editors of NRA Shooting Illustrated have found that our new cartridge exceeded their testing expectations for function, reliability, design innovation, and is a true value for the firearm owner.”

Now in its twenty-first year, NRA Publications’ Golden Bullseye Awards recognize the best products available in shooting sports. Winners are selected by a seven-member committee comprised of editors, graphic designers, and veteran NRA Publications staff, who represent more than a century of collective experience in the shooting and hunting industry.

“The 30 Super Carry cartridge is a really innovative new product in a very mature and crowded space, which is certainly not easy to do, so it deserves all the praise,” continued Sachse. “We are extremely proud of this award and thank NRA publications for the great recognition.”

Federal’s 30 Super Carry cartridge carries like a 380 Auto and hits like a 9mm, meaning shooters can increase capacity without sacrificing performance. Federal Ammunition has 100 years of ammunition production experience and is the ideal company to develop a better concealed carry cartridge for the next generation of self defense pistols, and that is exactly what the company has achieved with this introduction. With so many advantages over existing cartridges, the 30 Super Carry is set to revolutionize self defense.

Federal ammunition can be found at dealers across the country. For more information on all Federal products or to shop online, visit