Source Outdoor Group Named Agency of Registration for Scent Thief®

Scent Thief® is pleased to announce Source Outdoor Group® of Gainesville, Georgia as its agency of record. In this role, Source Outdoor Group will be tasked with a wide range of responsibilities for the innovative brand, including public relations, media planning and influencer management.

Scent Thief’s mission is to keep hunters hidden in the woods using patented “No Smell” technology, which nullifies an animal’s ability to smell. Consumers can stay low-key on their hunt with a wide range of products, including shampoo and body wash, field spray, tree hanging wafers and much more.

“I am pleased to welcome Source Outdoor Group and their expertise in developing strong marketing strategies to grow our brand,” said Jay Carpenter, president of Scent Thief. “As our integrated marketing partner, Source Outdoor Group will be tasked with translating the organization’s program initiatives into communication strategies that drive results. We look forward to expanding our marketing capabilities through our new partnership with Source Outdoor Group.”

Source Outdoor Group has a diversified list of clients across the country. The firm is an industry-leading marketing communications company known for building brands in the outdoor industry.

“We are pleased to work with Scent Thief to create and execute marketing tactics that will help grow the brand,” said Aaron McCaleb, president/owner of Source Outdoor Group. “Through relevant marketing, content and communication initiatives, we hope to engage people with their revolutionary line of products.”

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About Scent Thief

Scent Thief is a double patented formula that eliminates an animal’s ability to smell without using enzymes, masking scents, chemicals or ozone. With over 20 years of research and field testing, Scent Thief effectively keeps hunters in the game. Scent Thief addresses the problem of human odor differently than its competitors by targeting the area of ​​the nose responsible for smell. By concentrating on this area of ​​the nose and relaxing it, Scent Thief blocks the signal that triggers danger in any animal with a sense of smell. Made in EE.UU.

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