KASTKING APPOINTS ERIC KNICKERBOCKER AS NATIONAL SALES STRATEGIST
As KastKing begins the company’s 10th anniversary, they continue to expand their market share and increase brand presence. A large part of that growth is continued expansion into the traditional retail world through an incredible variety of retail and wholesale partners.
KastKing’s promise to its partners is to be a reliable and trustworthy provider of inspirational and advanced technology products in the fishing tackle industry. In keeping with that promise, KastKing is proud to announce the addition of Eric Knickerbocker to his new role as National Sales Strategist. He will lead retail and wholesale sales efforts throughout the United States.
In this role, Knickerbocker will support the president to ensure that business strategies have been successfully executed to achieve top-line growth objectives and maintain minimum margin levels for rapid growth.
You will collaborate closely with the marketing, product development and supply chain teams to plan and launch a wide range of products with all US retail customers and wholesale fishing tackle distributors that will improve and increase market share. KastKing overall in the US while building a strong brand. foundation with effective promotional strategies.
“Eric is the perfect sales professional to fill this role! Not only has Eric spent most of his career in the seafood industry and knows our customers very well, but he also brings a unique skill set that elevates his skills well above a normal sales role,” said Al Noraker, President of Kast King USA.
“You will work closely with our marketing team to develop strategies that go well beyond ‘sell-through’ as you will focus on creating custom assortment plans and marketing strategies for each customer that ensure ‘sell-through’. ” in retail. His analytical ability combined with incredible knowledge of the fishery will ensure that our clients get the best possible service,” added Noraker.
A passionate outdoorsman, Knickerbocker grew up in Colorado and attended Colorado Mesa University in Grand Junction. Wanting to stay in Colorado, he accepted a position with Western Filament after graduation, where he honed his sales and marketing skills.
Knickerbocker sees this position as a perfect career progression having worked in sales, customer service and as a sales manager. He has also worked in different industries with a wide diversity of products, which has helped him improve his management and sales skills, as dealing with aerospace buyers is quite different from those in the seafood industry.
“I’m a computer junkie and I love the technical products I use, so knowing the level of design effort KastKing puts into developing their products allows me to go completely geeky,” says Knickerbocker. “The level of detail and design that KastKing puts into the products I have worked with in the past shows me how important this process is to them. I love innovation and launching products that are cutting edge, allowing KastKing to be first to market and allowing for the fun and excitement of being a part of such a driven company. I am so excited to work with them!”
Founded in 2013, KastKing had a vision of producing quality products designed by anglers for anglers and delivered directly to the consumer at affordable prices. True to that vision, KastKing products are developed through input from the fishing community and go directly to the manufacturing plant. This reverse formula from manufacturer to consumer introduces cutting edge features into the new products that anglers want and need. The brand has gained popularity with anglers by offering affordable innovation through in-house engineering, allowing KastKing to offer never-before-seen technology at truly extraordinary prices. Ten years later, KastKing products have been sold to consumers in more than 150 countries and regions around the world through a variety of supply chains. Originally, KastKing products were only available online, but consumers can now find their favorite products in a growing number of retail stores. To learn more about KastKing and KastKing products, please visit our website at kastking.com or follow us on Instagram, Facebook, TikTok and YouTube.