Fiocchi announces partnership with The Clay Lab

Fiocchi, a world leader in defensive, target shooting and hunting ammunition, is pleased to announce its partnership with The Clay Lab. This new partnership is part of an ongoing initiative by Fiocchi to support shooting sports and help grow the base of knowledge and participation in sports competitions on clay and recreational shooting.

Developed and hosted by competitive shooters Scott Hardison, JP Tayamen, and Jeremy Smock, The Clay Lab focuses on producing high-quality videos that cover the sporting clays community, events, and equipment reviews, but also delves into processes and technical aspects. . of shotgun shooting to provide valuable information for both beginners and advanced shooters.

“Joining Team Fiocchi has been an exciting time for our channel,” said The Clay Lab co-host Scott Hardison. “As our squad’s in-game knowledge and experience has increased, we’ve come to understand the importance of quality ammunition. With Fiocchi’s backing, we cannot be more confident in our future. Delivering quality content to the community has always been our goal, so it just makes sense for our channel to be paired with the quality of Fiocchi.”

To learn more about The Clay Lab, visit or check out their YouTube channel.

For more information on Fiocchi ammunition, visit

About Fiocchi:

Since 1983, Fiocchi of America has been headquartered in Ozark, Missouri. As the independent US-based arm of the great global brand Fiocchi, Fiocchi of America continues to integrate and launch new products targeting the US market. In 2020, Fiocchi continues its product expansion into the hunting, concealed carry, self defense and law enforcement market channels. Fiocchi offers a complete portfolio of shooting cartridges for target shooting and hunting, centerfire pistol and rifle ammunition, standard and competition grade .22LR rimfire, specialty and classic cartridges, reloading components and blanks.