The new ZEISS SFL 30 impresses with its particularly compact, lightweight and robust design combined with outstanding optical performance.
ZEISS introduces the ZEISS SFL 30, the newest, lightest and most compact binoculars in the ZEISS SF family. The ZEISS SFL (SmartFocus and Lightweight) impresses with its exceptional optical performance combined with an extremely compact and low-weight design. The new binoculars come in two models, the ZEISS SFL 8×30 and 10×30 configurations. “Our new ZEISS SFL 30 is the latest addition to our successful ZEISS SF family of binoculars and combines the advantages of high-performance binoculars with those of compact pocket binoculars,” said Tammo Lueken, Head of Category Management Hunting at ZEISS.
Compact and lightweight design
The new ZEISS SFL 30 is the most compact and lightest member of the ZEISS SF product family. “When stalking, every ounce adds up over time,” Lueken knows as a seasoned hunter. Thanks to the reduced lens diameter, the use of thinner and more widely spaced lens elements, and the strong and durable magnesium housing, the ZEISS SFL 30 is up to 23% lighter than comparable models. The binoculars are extremely compact and therefore fit comfortably in any bag, backpack or jacket.
Realistic color fidelity and sharp details: thanks to the UHD concept
The Ultra High Definition (UHD) concept ensures that the binoculars provide the highest level of detail and reproduce colors with natural fidelity thanks to special coatings, high-quality glass types and improved optical design. In combination with its high degree of light transmission and the T* multi-coating, the ZEISS SFL 30 makes accurate imaging possible and enables the hunter to reliably detect even the smallest details and distinctive features to identify prey.
Simple and intuitive handling
“To make the right decisions while hunting, sometimes seconds are crucial. That is why it is so important that hunters can operate the binoculars intuitively and easily,” added Lueken. With the tried and true SmartFocus concept and a larger, perfectly positioned focus wheel, hunters can focus quickly and accurately, even while wearing gloves. Thanks to its large exit pupil relative to its size and modified eyecups, the ZEISS SFL 30 also offers a comfortable viewing experience comparable to larger high-performance binoculars.
Availability and prices
The ZEISS SFL 8×30 will be available at retailers from Spring 2023 with a suggested retail price of €1,500 and an RRP of €1,550 for the ZEISS 10×30 (German VAT included).
More information about the ZEISS SFL 30 is available at www.zeiss.com/hunting/sfl. Product photos can be downloaded here.
ZEISS is a leading international technology company operating in the fields of optics and optoelectronics. In the previous fiscal year, the ZEISS Group generated annual revenues totaling €8.8 billion in its four segments Semiconductor Manufacturing Technology, Industrial Quality and Research, Medical Technology and Consumer Markets (status: September 30, 2022) .
For its customers, ZEISS develops, produces and distributes highly innovative solutions for industrial metrology and quality control, microscopy solutions for life sciences and materials research, and medical technology solutions for diagnosis and treatment in ophthalmology and microsurgery. The ZEISS name is also synonymous with the world’s leading lithography optics, which are used in the chip industry to manufacture semiconductor components. There is a worldwide demand for trend-setting ZEISS brand products such as eyeglass lenses, camera lenses and binoculars.
With a portfolio aligned with future growth areas such as digitization, healthcare and smart manufacturing and a strong brand, ZEISS is shaping the future of technology and constantly advancing the world of optics and related fields with its solutions. The company’s significant sustainable investments in research and development lay the foundation for success and the continued expansion of ZEISS’ technological and market leadership. ZEISS invests 13 percent of its revenue in research and development; this high level of spending has a long tradition at ZEISS and is also an investment in the future.
With more than 38,000 employees, ZEISS is present worldwide in almost 50 countries with around 30 production sites, 60 sales and service companies, and 27 research and development facilities (status: September 30, 2022). Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. The Carl Zeiss Foundation, one of Germany’s largest foundations committed to promoting science, is the sole owner of the Carl Zeiss AG holding company.
More information at www.zeiss.com