Winchester Life™ now available on outdoor channel and digital platforms

Winchester announces the launch of Winchester Life™, a television series now available on the Outdoor Channel and various digital platforms.

“For millions of people around the world, Winchester is a way of life. It’s time in the great outdoors and experiences that will never be forgotten,” said Jason Gilbertson, marketing director for Winchester Ammunition. “The Winchester Life series is all about sharing stories that need to be told, entertaining and educating viewers, and the positive value of shooting sports and hunting traditions.”

The series includes rich content such as educational segments on ammunition and ballistics, epic hunting destinations, sporting events and shooting personalities, and movies that best represent Winchester, a brand of more than 150 years.

Winchester Life is distributed on the Outdoor Channel television network, the Winchester Ammunition YouTube channel and on For broadcast dates and times, visit or Outdoor Channel Plus – Outdoor Channel Plus.

Winchester Life supporters include: Winchester Firearms, GSM Outdoors, Winchester Safes, Folds of Honor and Shoot United.

About Winchester ammunition

Winchester is the world’s largest small-calibre ammunition company and a leader in providing innovative ammunition products for hunters, shooters, law enforcement, and combatants in the United States. The 157-year-old Winchester brand is based on the integrity, hard work and a deep focus on your loyal customers. Learn more about Winchester by visiting or by connecting with us on Facebook at

Winchester: Committed to the safe, legal and responsible use of firearms

As a world leader in the hunting and shooting sports industry, and a 157-year-old brand, Winchester is committed to the safe, legal, and responsible use of firearms. Winchester works with key groups like the National Shooting Sports Foundation on a variety of issues important to our industry, including training and education, and on specific programs like Gun Owners Care and Project ChildSafe. Winchester will continue to support programs, organizations and individuals that promote hunting and shooting sports activities in a positive and responsible environment. Any use of firearms by participating youth must be done under the direct supervision of a parent, guardian, or other responsible adult.

About caring for gun owners

Gun owners care. You worry about safety. You care about preventing unauthorized access to firearms. You care about improving your community, helping those in need, and conserving wildlife and wild places for generations to come. It’s time for gun owners to tell their stories and show how they’re making a difference. NSSF®, the trade association for the firearms industry, has established the Gun Owners Care campaign to unite gun owners and the firearms industry in this common cause. Visit for more information.