Winchester® Launches ‘Intro to Ammunition-Ammo 101’ Educational Series

Winchester is launching its “Intro to Ammo-Ammo 101” series, a four-part series that includes custom illustrations and information on the following ammunition categories: rifle, pistol, rimfire and cartridge.

“Ammo basics, that’s what we want to offer with the Ammo 101 series,” said Matt Campbell, vice president of sales and marketing. “With millions of people in the United States beginning their shooting sports journey as new firearm owners, providing easy-to-understand information about ammunition types is one way we can help educate our customers.”

Ammo 101 series provides a basic overview of cartridges, centerfire rifles, centerfire pistols, and rimfire ammunition, showing ammunition construction, components, calibers, and common usage.

Ammo 101 is a free downloadable resource and is especially valuable to the thousands of shooting ranges and instructors across the country who are introducing new entrants to the hunting and shooting sports. It is available as a free download at (click “Sell Sheets”).

Instructors can incorporate this into their training presentations, use it as a handout, or print it locally. For custom banners, metal signs, or printing and sizing questions, Winchester offers a printing resource available through REPCO Solutions.

About Winchester Ammunition

Winchester is the world’s largest small-calibre ammunition company and a leader in delivering innovative ammunition products to hunters, sport shooters, law enforcement, and the US warfighter. The 156-year-old Winchester brand is based on the integrity, hard work and a deep focus on their loyal customers. Learn more about Winchester by visiting or connecting with us on Facebook at

As a world leader in the hunting and shooting sports industry, and a brand of 156 years, Winchester is committed to the safe, legal and responsible use of firearms. Winchester works with key groups like the National Shooting Sports Foundation on a variety of issues important to our industry, including training and education, and on specific programs like Gun Owners Care and Project ChildSafe. Winchester will continue to support programs, organizations and individuals that promote hunting and shooting sports activities in a positive and responsible environment. Any use of firearms by participating youth must be done under the direct supervision of a parent, guardian, or other responsible adult.

About Gun Owners Beware

Gun owners worry. You worry about security. You care about preventing unauthorized access to firearms. You care about improving your community, helping those in need, and conserving wildlife and wild places for generations to come. It’s time for gun owners to tell their stories and show how they are making a difference. NSSF®, the trade association for the firearms industry, has established the Gun Owners Care campaign to unite gun owners and the firearms industry in this common cause. Visit for more information.