Winchester® Introduces NWTF 50th Anniversary Commemorative Ammunition

Winchester announces its Long Beard® XR® turkey ammunition commemorating the 50th anniversary of the National Wild Turkey Federation in 2023, a tribute to one of the most prolific conservation organizations of all time.

The Winchester Commemorative Ammunition draws attention and promotes the NWTF’s 50th year of dedication to its mission to conserve wild turkey and preserve our hunting heritage. Long Beard XR Commemorative ammunition is available in 12 gauge, 3-inch, #5 buckshot and features NWTF, Winchester and Mossy Oak® Original Bottomland® camo on the packaging, making it a true collector’s item.

“Winchester’s commitment to conservation spans more than 150 years, and as the NWTF’s first million-dollar sponsor, we congratulate its leadership and membership on this important anniversary,” said Matt Campbell, vice president of sales and marketing. “The NWTF has reached millions of people through its conservation, hunting and shooting sports programs, and we are very honored to help support the organization’s ongoing efforts.”

Long Beard XR Turkey Ammo uses the patented SHOT-LOK® resin, which fully encapsulates and dampens the shot within the shell to prevent pellet deformation when firing. The copper-clad lead projectile stays perfectly round to dramatically improve range patterns with more hits on target and increased energy at extended distances. The Long Beard XR was introduced in 2014 and quickly became one of the most innovative and superior turkey loads, setting records in the NWTF Still Target competition, as well as being recognized as “Ammunition of the Year” by various industry organizations.

About the National Wild Turkey Federation

Since 1973, the National Wild Turkey Federation has invested more than half a billion dollars in wildlife conservation and has conserved or improved more than 22 million acres of critical wildlife habitat. The organization continues to advance wildlife conservation, forest resiliency, and robust recreational opportunities across the US by working beyond borders at the landscape scale.

2023 is the 50th anniversary of the NWTF and an opportunity to push the organization’s mission into the future while honoring its rich history. For its 50th anniversary celebration, the NWTF has set itself six ambitious goals: positively impact 1 million acres of wildlife habitat; raise $500,000 for wild turkey research; increase membership to 250,000 members; dedicate $1 million to education and outreach programs; raise $5 million to invest in technology and the people of NWTF; and raise $5 million to build a $50 million endowment for the future. Find out how you can help us achieve these lofty goals.

About Winchester ammunition

Winchester is the world’s largest small-calibre ammunition company and a leader in providing innovative ammunition products for hunters, shooters, law enforcement, and combatants in the United States. The 157-year-old Winchester brand is based on the integrity, hard work and a deep focus on your loyal customers. Learn more about Winchester by visiting or by connecting with us on Facebook at

Winchester: Committed to the safe, legal and responsible use of firearms

As a world leader in the hunting and shooting sports industry, and a 157-year-old brand, Winchester is committed to the safe, legal, and responsible use of firearms. Winchester works with key groups like the National Shooting Sports Foundation on a variety of issues important to our industry, including training and education, and on specific programs like Gun Owners Care and Project ChildSafe. Winchester will continue to support programs, organizations and individuals that promote hunting and shooting sports activities in a positive and responsible environment. Any use of firearms by participating youth must be done under the direct supervision of a parent, guardian, or other responsible adult.

About caring for gun owners

Gun owners care. You worry about safety. You care about preventing unauthorized access to firearms. You care about improving your community, helping those in need, and conserving wildlife and wild places for generations to come. It’s time for gun owners to tell their stories and show how they’re making a difference. NSSF®, the trade association for the firearms industry, has established the Gun Owners Care campaign to unite gun owners and the firearms industry in this common cause. Visit for more information.