Winchester Announces New Ammunition Packaging

Winchester announces the release of new packaging designs for its legendary rimfire, cartridge, centerfire rifle and centerfire pistol ammunition products.

Throughout 2022 and 2023, Winchester will launch new packaging across various ammunition brands, starting with popular hunting, target shooting and personal defense products. The new packaging will finally encompass the entirety of Winchester’s ammunition line.

Since the last packaging redesign over 10 years ago, millions of new customers have entered the hunting and shooting sports community. Winchester has met these customers with brand new designs, commissioned artwork and relevant ballistics information that will guide hunters and sport shooters in choosing the right products.

“As the industry leader in ammunition innovation, we continue to investigate the products our customers want, how they buy and how we can help them make purchases safe and easy,” said Matt Campbell, vice president of sales and marketing for Winchester Ammunition. “We want our customers to have the best experience in the field and on the shooting range, and choosing the right type of ammunition is an important decision.”

As customers begin to see this new packaging on the shelf, they can expect the same legendary ammunition that Winchester has been producing for 156 years, with your favorite loads represented in a new look.

About Winchester Ammunition

Winchester is the world’s largest small-caliber ammunition company and a leader in delivering innovative ammunition products to hunters, sport shooters, law enforcement, and the U.S. warfighter. The 156-year-old Winchester brand is based on the integrity, hard work and a deep focus on their loyal customers. Learn more about Winchester by visiting or connecting with us on Facebook at

As a world leader in the hunting and shooting sports industry, and a brand of 156 years, Winchester is committed to the safe, legal and responsible use of firearms. Winchester works with key groups like the National Shooting Sports Foundation on a variety of issues important to our industry, including training and education, and on specific programs like Gun Owners Care and Project ChildSafe. Winchester will continue to support programs, organizations and individuals that promote hunting and shooting sports activities in a positive and responsible environment. Any use of firearms by participating youth must be done under the direct supervision of a parent, guardian, or other responsible adult.

Gun Owners Care®

Gun owners worry. You worry about security. You care about preventing unauthorized access to firearms. You care about improving your community, helping those in need, and conserving wildlife and wild places for generations to come. It’s time for gun owners to tell their stories and show how they are making a difference. NSSF®, the trade association for the firearms industry, has established the Gun Owners Care campaign to unite gun owners and the firearms industry in this common cause. Visit for more information.