Visit UMAREX at Show SHOT 2023

Umarex USA will be exhibiting at the 2023 Shooting, Hunting & Outdoor Trade (SHOT) Show in Las Vegas from January 17-20. The Umarex booth (No. 12472) will include products from Umarex Airguns, Axeon Optics, Elite Force Airsoft, T4E, P2P, REKT and many licensed brands.

Umarex USA is at the forefront of air powered shooting sports and continues to develop innovative proprietary technologies. Umarex will have many of its newest products available for photography at Industry Day at the Range.

Umarex Airguns designs and produces high-quality airguns, including large-bore hunting rifles, pellet guns and BB guns. From the Umarex .50 caliber hammer to a traditional spring-loaded BB gun for hitting in the garden, Umarex has it. Umarex also produces a large number of replica airguns that allow firearm owners to practice trigger discipline for pennies on the dollar.

Elite Force is THE name in airsoft. From indoor CQB arenas to sprawling milsim arenas, you’ll find Elite Force products in the hands of the best airsofters in the game. Elite Force airsoft products are also tools for backyard training and practice.

P2P is ready to protect. This line of pepperball-launching airsoft guns allows people to protect themselves, their families, and their property with a less-lethal option. P2P offers peace of mind when small children are present or when traditional firearms are not wanted or available.

T4E stands for “Training for Engagement.” T4E pistols fit into work holsters and accept accessories, allowing for the most realistic training possible with less lethal products. For less than 10 cents a round, even small law enforcement and security agencies can afford strength-to-strength training with T4E. T4E also offers paintball markers optimized for sports play.

Axeon offers an affordable alternative in the crowded and confusing world of shooting optics. Traditional rifle scopes and red dots are complemented by unique items like Absolute Zero, which allows shooters to zero their firearms with a single shot, and Second Zero, which provides a quick and simple shooting solution when your target is at a distance greater than its range is zero.

REKT’s foam dart launchers use the power of CO2 to allow you to reach and tag someone at a long distance.

Umarex USA’s line of air pistols, scopes, airsoft and foam dart launchers, and pepper ball and paintball launchers are available at dealers and sporting goods retailers. Retailers can order Umarex products from many proven outdoor distributors and are invited to booth 12472 to learn more about them.


Umarex USA, Incorporated is one of the fastest growing outdoor sports and recreation family businesses in North America. Umarex USA innovates, develops and markets products under brands owned or licensed by its parent company, UMAREX GmbH & Co. KG. Such brands include Axeon® Optics, Beretta®, Browning®, Colt®, Elite Force™ Airsoft, GLOCK®, Heckler & Koch®, Hornady®, IWI®, Prepared 2 Protect®, REKT®, Ruger®, RWS®, Smith & Wesson®, T4E®, UMAREX®, Walther® and others. For additional information on Umarex USA, please visit