Vista Outdoor Inc. (NYSE: VSTO), the parent company of 41 renowned brands that design, manufacture and market outdoor and sporting goods to consumers around the world, announced the promotion of Jason Vanderbrink to CEO of Sporting Products, effective immediately. Vanderbrink, a respected industry veteran, has been with the company since 2005 and has held many high-level positions during his tenure, including senior vice president of sales and president of sporting products.
“Jason and his team have significantly expanded the size of the ammunition business, revived Remington, and created a culture of conservation and service. Jason’s promotion is a testament to our future confidence in the business, and I’m excited Jason will be taking on a larger role in the near term, ultimately running an independent company later this year,” said Gary McArthur. , interim CEO of Vista Outdoor.
“I am excited to continue to lead the ammunition business as we are about to chart our own course as an independent company,” says Jason Vanderbrink. “We have a great team of dedicated employees throughout the organization with an unmatched focus on building, selling and marketing the best American-made ammunition,” Vanderbrink continued. “The needs of our customers are our number one priority, whether it’s hunting, target shooting, personal protection or law enforcement.”
Under Vanderbrink’s leadership, Vista Outdoor has successfully acquired and integrated Remington Ammunition and HEVI-Shot to complement existing legacy brands including Federal Ammunition, CCI, Speer and Alliant Powder. Elevating the consumer experience is also a driver for Vanderbrink, and under his leadership, innovations like Federal’s superior-performance Terminal Ascent hunting bullet and new cartridges like Federal’s 30 Super Carry and Remington’s new 360 Buckhammer are revolutionizing its respective markets. Vanderbrink earned her bachelor’s degree from Saginaw Valley State University and her master’s degree from Missouri State University, in addition to completing the advanced management and leadership program at Oxford University.