TrueTimber® Returns as Official Camo Sponsor for 2023 SHOT Show Industry Day at the Range™

TrueTimber will return as an Official Camo Sponsor for SHOT 2023 Show Industry Day at the Shooting Range. Additionally, registered media, buyers and trade professionals are invited to visit TrueTimber (booth NS-18) to view a wide selection of new apparel and equipment. Industry Day staff will also be seen wearing TrueTimber Strata apparel throughout the event. Industry Day will be held at the Boulder Rifle and Pistol Club in Boulder City, Nevada on Monday, January 16, 2023, from 8:30 a.m. to 4:30 p.m.

“We are very excited to return for another year as the official camo sponsor for Industry Day at the Range,” said TrueTimber CEO Rusty Sellars. “Industry Day is such an impactful event for the industry, bringing together the best brands to showcase everything new and exciting this year. We love having the chance to show our products to attendees, see them in action on staff, and see all of our partners representing our camo too.”

TrueTimber will be on site, giving attendees the opportunity to touch, feel and see the featured apparel and gear firsthand. Attendees will also have the opportunity to view a wide variety of firearms, ATVs and accessories offered in TrueTimber camo from attending partners, including Henry Repeating Arms®, Nukem Hunting®, Rambo Bikes®, Savage Arms®, Segway® and Winchester®. .

Additionally, Jack Link’s® Sasquatch will be present at the TrueTimber booth throughout the event to support an exciting new announcement between the two brands later on at SHOT Show.

To learn more about the entire TrueTimber product line and to view all available patterns, visit Details on future product releases can be found on the TrueTimber Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is headquartered in Inman, South Carolina, and is the most realistic and performance-driven camo brand in the industry. TrueTimber offers a wide variety of clothing and accessories, featuring a variety of distinctive camo patterns that blend seamlessly with its surroundings. The company spends countless hours researching, testing, and finding new technologies to produce the most effective and realistic camouflage patterns possible. TrueTimber products can be found at retailers throughout the United States and Canada, and it continues to be one of the fastest growing camo companies in the world. To learn more about TrueTimber, visit