TrueTimber® Driver Noah Gragson Named 2022 NASCAR Xfinity Series Most Popular Driver

TrueTimber is proud to congratulate Noah Gragson, driver of the No. 9 JR Motorsports Bass Pro Shops car, TrueTimber, Black Rifle Coffee Company, on being named the 2022 NASCAR Xfinity Series Most Popular Driver.

Gragson, who will compete full-time in the NASCAR Cup Series in 2023, had a landmark year with eight wins. A record four-game winning streak in the month of September along with 1,010 laps led and a series-high 21 top-five finishes kept him atop the standings all season.

“This has been an incredible partnership with Noah and the team at JR Motorsports along with our friends at Bass Pro Shops and Black Rifle Coffee,” said TrueTimber CEO Rusty Sellars. “I cannot congratulate Noah enough on yet another achievement in his young career. Noah brings so much energy to every race and has an incredible ability to engage the fans. What an exciting end to this season and we look forward to what the future holds for Noah.”

Gragson’s No. 9 JR Motorsports Chevrolet has carried the trio of sponsors of Bass Pro Shops, TrueTimber and Black Rifle Coffee Company since a season-opening victory at Daytona International Speedway in 2020. His career continues to build momentum with a fifth-place finish in the 2020 NXS standings, third in 2021 and second in 2022 after challenging for the championship in the season finale at Phoenix Raceway.

To learn more about the entire TrueTimber product line and to view all available patterns, visit Details on future product releases can be found on the TrueTimber Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is headquartered in Inman, South Carolina, and is the most realistic and performance-driven camo brand in the industry. TrueTimber offers a wide variety of clothing and accessories, featuring a variety of distinctive camo patterns that blend seamlessly with its surroundings. The company spends countless hours researching, testing, and finding new technologies to produce the most effective and realistic camouflage patterns possible. TrueTimber products can be found at retailers throughout the United States and Canada, and it continues to be one of the fastest growing camo companies in the world. To learn more about TrueTimber, visit