TrueTimber® Announces Richard Howard as Director of Licensing

TrueTimber is pleased to announce industry veteran Richard Howard as Director of Licensing. Howard will oversee the licensing and implementation of strategies to expand the TrueTimber brand and drive licensed products into new opportunities and markets both domestically and internationally.

“We are very excited to have Richard join the team and look forward to what he brings to the table,” said TrueTimber CEO Rusty Sellars. “Richard has a lot of experience in the outdoor industry and specifically with camouflage, so his value to the brand and our partners is very high. We are delighted to add him to our extremely talented team.”

Howard offers over 24 years of licensing and sales experience working in the outdoor industry with multiple key brands. His expertise will be used to expand existing relationships and create new relationships with partners in the Hard and Soft Licensing categories for TrueTimber.

“I have been fortunate to spend my entire career in the global outdoor industry and have had success with every brand I have worked with,” said Howard. “I am extremely grateful to find a home with the TrueTimber team, where I can use my experience and relationships in the industry to ensure the future success of TrueTimber.”

To learn more about the entire TrueTimber product line and view all available patterns, visit Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camo brand in the industry. TrueTimber offers a wide variety of clothing and accessories, with 27 different camouflage patterns that blend perfectly with their surroundings. The company spends countless hours researching, testing and searching for new technologies to produce the most effective and realistic camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest growing camouflage companies in the world. For more information about TrueTimber, visit