TrueTimber® Announces Partnership with Ruff Tuff® Custom Seat Covers

TrueTimber has announced a partnership with Ruff Tuff Products, LLC, maker of America’s Finest Custom Seat Covers™. TrueTimber fans can now find Ruff Tuff seat covers in the popular Viper Urban and Viper Western camo patterns. Ruff Tuff will be at the 2022 SEMA Show in Las Vegas, NV showcasing the new camo offerings (booth #54077) from November 1-4.

“We are very excited to announce this partnership with Ruff Tuff, and we know our fans are excited too,” said TrueTimber CEO Rusty Sellars. “As hunters and outdoorsmen, we know the abuse our vehicles face during all kinds of adventures. Having a set of custom seat covers that look good, fit well and can take a beating can make a world of difference in the field and over the life of your vehicle.”

Ruff Tuff sets the industry standard for custom seat covers for cars, trucks, SUVs, and UTVs, offering the best fit in the automotive industry. Ruff Tuff is known for its superior workmanship and world-class customer service. All Ruff Tuff custom seat covers are designed and sewn in the USA at the Ruff Tuff factory in West Valley City, Utah. Ruff Tuff products are designed for style and performance while providing maximum functionality.

Customers can choose from a variety of materials and combinations to create a truly custom look. Ruff Tuff also offers a wide variety of accessories including headrest and armrest covers, front and back pockets, removable handgun pockets, hard console lid covers and diamond quilting. The popular Special OPS™ pack is a favorite of outdoor enthusiasts and offers several organizational options, including long gun storage.

To learn more about the entire TrueTimber product line and view all available patterns, visit Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camo brand in the industry. TrueTimber offers a wide variety of apparel and accessories, featuring a variety of distinctive camouflage patterns that blend seamlessly with their surroundings. The company spends countless hours researching, testing and searching for new technologies to produce the most effective and realistic camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest growing camouflage companies in the world. For more information about TrueTimber, visit