TrueTimber® Announces Expanded Presence for 2023 SHOT Show®

INMAN, SC – January 13, 2023 – TrueTimber will return as the Official Show Desk Sponsor of SHOT Show 2023 and has an expanded presence for this year’s show with multiple display areas showcasing a variety of apparel and strategic partnerships.

“2023 is going to be an exciting year for the TrueTimber brand and we are very excited to get started on the SHOT Show,” said TrueTimber CEO Rusty Sellars. “We have many exciting new initiatives and our team has done a great job showcasing our new products and partnerships with our presence at this year’s show. We look forward to seeing everyone at the fair and encourage attendees to stop by.”

SHOT Show attendees will see TrueTimber branding, patterns and logos at each Information Desk on the show floor and will be worn by SHOT Show information staff. Additionally, TrueTimber is showcasing new apparel and partnerships at the following locations:

Venetian Expo Lobby, Level 1 (VL132)

First look at TrueTimber and Jack Link’s new co-branded lifestyle clothing line featuring guest appearances and photo opportunities with Sasquatch.

Venetian Expo Lobby, Level 1 (VL110)

All new officially licensed TrueTimber apparel for Honda, John Deere, Toyota, Ranger RedHead, SHE, and Cabela’s Instinct.

Venetian Expo Lobby, Level 2 (VL275)

All new TrueTimber apparel officially licensed by Federal, Remington, BLACKHAWK, Hevi-Shot, Ruger, Marlin, Black Rifle Coffee Company, and Jack Link’s.

Forum of Caesar (CF113)

SNO Trailers Recon Trailer with CFMOTO CFORCE 1000 OVERLAND ATVs, each in TrueTimber Midnight camo.

SHOT Show new product center

Six new TrueTimber hunting apparel offerings, including the Pulse Adrenaline TrueSuede Down Jacket and Pant, the Pulse WindDance Packable Lightweight Down Jacket and Pant, and the Meritor Parka and BanffFlats Bib.

To learn more about the entire TrueTimber product line and to view all available patterns, visit Details on future product releases can be found on the TrueTimber Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is headquartered in Inman, South Carolina, and is the most realistic and performance-driven camo brand in the industry. TrueTimber offers a wide variety of clothing and accessories, featuring a variety of distinctive camo patterns that blend seamlessly with its surroundings. The company spends countless hours researching, testing, and finding new technologies to produce the most effective and realistic camouflage patterns possible. TrueTimber products can be found at retailers throughout the United States and Canada, and it continues to be one of the fastest growing camo companies in the world. To learn more about TrueTimber, visit