TrueTimber® and Jack Link’s® Protein Snacks Launch New Co-Branded Apparel Line at SHOT Show 2023

TrueTimber has announced a partnership with Jack Link’s Protein Snacks to produce a full line of co-branded apparel available to consumers later this year. The new clothing line will debut at TrueTimber and Jack Link’s SHOT Show exhibit (VL132) as attendees enter the show. Attendees are encouraged to stop by the booth to check out the new clothing, take photos with Sasquatch, and enter to win exciting prizes.

“We’ve had a great partnership with Jack Link’s for many years and are thrilled to see this new clothing line come together,” said TrueTimber CEO Rusty Sellars. “We share so many values ​​with the Jack Link organization and it’s exciting to unite such powerful brands on a project like this.”

TrueTimber has leveraged its impressive manufacturing capabilities to ensure that Jack Link and TrueTimber fans will soon be able to find co-branded apparel with TrueTimber’s trusted fabrics and proven construction. The Jack Link’s and TrueTimber co-branded line of apparel features a variety of unique styles and designs spanning both brands. Shirts, hoodies, hats and more will be available for purchase at retailers across the country.

“It’s exciting to partner with another family-owned organization with a strong entrepreneurial spirit that aims to help consumers ‘feed their wild side’ with high-quality, functional outerwear like Jack Link’s does every day with world-class protein snacks. world”. – Mike Bitzer, Vice President of Business Development for Jack Link.

To learn more about the entire TrueTimber product line and to view all available patterns, visit Details on future product releases can be found on the TrueTimber Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is headquartered in Inman, South Carolina, and is the most realistic and performance-driven camo brand in the industry. TrueTimber offers a wide variety of clothing and accessories, featuring a variety of distinctive camo patterns that blend seamlessly with its surroundings. The company spends countless hours researching, testing, and finding new technologies to produce the most effective and realistic camouflage patterns possible. TrueTimber products can be found at retailers throughout the United States and Canada, and it continues to be one of the fastest growing camo companies in the world. To learn more about TrueTimber, visit

About Link Snacks, Inc. (“Jack Link’s”)

Link Snacks is the #1 meat snack brand in the US. Headquartered in Minong, Wisconsin, Link Snacks is a family-owned and operated company that embodies a legacy of quality, safety and innovation. The company is made up of passionate team members who share an unwavering commitment to delivering amazing products. With sales in more than 40 countries, the Link Snacks family of companies owns a portfolio of brands that includes Jack Link’s®, Lorissa’s Kitchen®, Wild River®, Golden Island®, MATADOR®, BiFi® and Peperami®.