TRACKER® OFF ROAD introduces the OX EV for on and off-road adventurers

Unveiled at NWTF convention, new TRACKER OX EV joins wide range of new ATVs and side-by-sides

Known for delivering groundbreaking performance, award-winning service and incredible value, TRACKER OFF ROAD® announced today at the National Wild Turkey Federation’s annual convention the launch of a new all-electric utility vehicle, the TRACKER OX EV, designed to bring power , style and capacity for the farm, the neighborhood or the woods.

Powered by maintenance-free lithium batteries, the TRACKER OX EV’s torque motor provides quiet operation and a range of up to 60 miles. A tilt bed with hydraulic lift assist, full-size dump bed and removable tailgate on a set of custom wheels and tires with superior all-terrain performance make this utility vehicle incredibly versatile. The unit’s supercharged battery offers an ultra-fast 6-hour recharge time and comes with a 5-year limited warranty. Available accessories include split windshield kit, rearview mirror and D-ring bed and net kits.

Available for $12,999 (plus $900 freight and $150 prep), the OX EV, as well as all TRACKER OFF ROAD vehicles, can be purchased at TRACKER’s legendary No Haggle, No Hassle® price. Pioneered by Bass Pro Shops founder Johnny Morris, this pricing policy offers customers the same nationally advertised price regardless of where a TRACKER OFF ROAD vehicle is purchased, whether at Bass Pro Shops or Cabela’s. or at an authorized powersports dealer. In Canada, the OX EV is available for CAD $16,509 (plus CAD $550 freight and CAD $150 preparation).

TRACKER OFF ROAD vehicles are sold in the United States and Canada through the world’s leading independent boat dealer network consisting of Ranger, Tracker and other authorized powersports and marine dealers, as well as Bass Pro Shops and outlets. Cabela’s retailers, home to more than 200 million outdoor enthusiasts annually. To find a TRACKER OFF ROAD dealer near you, visit, where consumers will also find detailed information on each TRACKER OFF ROAD model.

Complete range of TRACKER OFF ROAD vehicles

The 2023 TRACKER OFF ROAD roster includes 13 powerful work and recreational vehicles with enhanced styling and updated wheel, tire and color offerings on a variety of trims. Backed by industry competitive warranties, ranging from 12 to 24 months, these models include:

  • ATV models: 90, 300, 450, 600, 600EPS, 600EPS LE; and
  • models side by side: OX400, OX EV, EV iS, 800SX, 800SX LE, 800SX Crew, 800SX LE Crew and the new 800SX Waterfowl Crew Edition.

Reconnecting Americans with the outdoors

In a world where families are increasingly surrounded by screens and digital distractions, TRACKER OFF ROAD is designed to connect more Americans with the outdoors and inspire people to spend more time together in nature. In keeping with Johnny Morris’s lifelong commitment to conservation, TRACKER OFF ROAD is helping support several of the nation’s leading non-profit conservation organizations, including the National Wild Turkey Federation (NWTF).

At the 2023 NWTF Convention & Sports Show in Nashville, Tenn., TRACKER OFF ROAD, along with parent company Bass Pro Shops, showcased the new 2023 ATV and side-by-side units, along with bass boats.” That Bust Inflation”, exclusive giveaways and guest appearances from the outdoor company’s professional hunting staff.

Guided by Morris’s visionary leadership, Bass Pro Shops works with leading conservation organizations like the NWTF to protect wildlife habitat and foster the next generation of outdoor activity managers.

Easier than ever to access the outdoors

All TRACKER OFF ROAD owners receive a VIP Owner Discount Card with the purchase of a TRACKER OFF ROAD vehicle. The card offers 10 percent off major brands Bass Pro Shops and Cabela’s, plus 10 percent off nearly everything else in the store, for up to two years. Current members of the US military receive an additional year of savings. This exclusive VIP card provides additional purchasing power to purchase everything a customer needs to hunt, fish, explore the great outdoors or work on a new TRACKER OFF ROAD vehicle.

Continuing the TRACKER revolution

With the introduction of TRACKER OFF ROAD in 2019, the TRACKER legend, started by avid young angler and Bass Pro Shops founder Johnny Morris, continues in 1978 as customers will be able to rely on the renowned easy-to-use checkout process. of the brand and in its wide network of authorized service centers for all your vehicle needs, from the purchase and installation of TRACKER OFF ROAD accessories to the maintenance, service and support of your vehicles.

About Bass Pro Shops
Bass Pro Shops is North America’s leading outdoor and conservation company, recognized for Forbes magazine and the Reputation Institute as one of the most reputable brands in the United States. Founded in 1972 when avid young fisherman Johnny Morris began selling tackle out of his father’s liquor store in Springfield, Missouri. Today, the company provides customers with unmatched offerings spanning premier retail destinations, outdoor gear manufacturing, world-class resort destinations and more. In 2017, Bass Pro Shops acquired Cabela’s to create a “best of the best” experience with superior products, dynamic locations and excellent customer service. Bass Pro Shops also operates White River Marine Group, offering an unmatched collection of industry-leading boat brands, and Big Cedar Lodge, America’s Premier Wilderness Resort. Under the visionary conservation leadership of Johnny Morris, Bass Pro Shops is a national leader in habitat protection and introducing families to the outdoors and has been named by Forbes as “one of America’s Best Employers.”