FALCO® Globally recognized for exceptional craftsmanship in each specially designed, handcrafted leather sheath, the holsters enjoyed unprecedented success during the NSSF® SHOT Show 2023 focusing on dealer support through partnerships and new product innovations.

“We made our direct selling dealer support program a priority for 2023,” said Katarína Zacharová, vice president of sales and marketing for FALCO Holsters. “The retailers we met with at the SHOT Show were enthusiastic about our margins, MAP pricing and the ease of working with us,” she said.

“One of the exciting new distributors we have added to our list of partners is Frontier Justice,” said Zacharová. “As a Missouri-based destination and range retailer, they approach gun ownership as a lifestyle through a personalized approach. That fits perfectly with our one-on-one business style.”

According to Zacharová, there are many benefits for dealers who partner with FALCO Holsters. “It is crucial to listen carefully to the needs of frontline retailers, and your message has been clear. They want to carry unique products that customers can only buy from them, without competition from other brick-and-mortar locations, online retailers, or big box stores. Through this direct collaboration with distributors, our retailers differentiate their product assortment from others and enjoy a competitive advantage,” she said.

FALCO Holsters puts a lot of effort into collaborating with retail partners. “We recognize that conserving shelf space is crucial for retailers, so we offer a Multifit line of premium quality leather cases,” Zacharová commented. And, as the popularity of weapon-mounted lights, lasers and sights continues, we have many optics-ready options for dealers to choose from.”

Research and development of new gun holsters and EDC products are essential to FALCO’s strategic growth plan. “We regularly develop new designs with input from our partners. Your frontline contact with gun owners is informative and current. In addition, everyone is satisfied with the high-quality FALCO materials and art. Stay tuned for updates on our latest sleeve innovation coming in March. It’s yet another product serving retailers,” he said.

For more information on becoming a trusted FALCO Holsters retailer, please contact Vice President of Sales and Marketing, Katarína Zacharová, at

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About FALCO® Holsters, The Gun Holsters Company

FALCO Holsters brings a unique blend of modern techniques and traditional old world craftsmanship to our portfolio of custom pistol holsters. Since 1989, the FALCO brand has grown from a small garage in rural Slovakia manufacturing leather falconry gloves to a state-of-the-art workshop producing a wide variety of covers that we supply to individuals, police forces and military units of everyone. Using only the highest quality European and American materials available, FALCO Holsters continues to thrive while proudly maintaining a personal approach. All products are handmade in Slovakia, in the heart of the beautiful Stiavnica Mountains, rich in history and appreciated as a World Heritage Site (UNESCO). We pride ourselves on the precision of our skilled craftsmen and our ability to design and manufacture products according to the needs and requirements of any customer. Our commitment to customer service and superior quality extends through our endless customization options, FALCO Holster’s Limited Lifetime Warranty, and fast FedEx international shipping.