The Berkley Slobberknocker wins the First Anglers’ Choice Award

Anglers from around the world were invited to vote for this new prize competition.

Last month, anglers from around the world were invited to vote for their favorite new fishing product in the first-ever Anglers’ Choice Award competition. Of the 30 New Product Showcase winning products debuting at ICAST 2022, Pure Fishing, Inc.’s freshwater hard lure, the Berkley Slobberknocker, is the winner.

Produced by the American Sport Fishing Association (ASA), ICAST, the International Convention of Allied Sport Fishing Trades, attracts thousands of tackle buyers and members of the media each July to the Orange County Convention Center in Orlando. , Florida, for the world’s largest sportfishing trade show. It’s where hundreds of manufacturers showcase equipment, accessories and apparel at the highly anticipated New Product Showcase.

Dedicated display area on the show floor showcases hundreds of the best of the best in new fishing product innovation; all competing against each other to take home one of 30 “Best of Category” trophies and the overall “Best of Show” award. The Berkley Slobberknocker was this year’s winner in the Best Freshwater Hard Lure category.

“The New Product Showcase is the recreational fishing industry’s equivalent of the Oscars,” said Blake Swango, ASA Vice President of Trade Show and Membership. “Because ICAST is a commercial event and not open to the public, with the support of our members, we decided this would be the year to launch the Anglers’ Choice Award, giving everyone who is passionate about fishing the opportunity to join in. the emotion that defines CAST.”

“It is my pleasure to congratulate Pure Fishing’s Berkley Slobberknocker on winning the first Anglers’ Choice Award.”

“On behalf of Pure Fishing and the Berkley team, we are delighted that the Berkley Slobberknocker has been recognized by the industry, and now anglers, with the inaugural ICAST Anglers’ Choice Award,” said Harlan Kent, CEO of Pure Fishing. . “This is truly an honor and reinforces the Berkley Labs team’s dedication to developing baits that are scientifically proven to help anglers catch more fish.”

The American Sportfishing Association (ASA) is the sportfishing industry’s trade association committed to representing the interests of the sportfishing and boating industries, as well as the entire sportfishing community. We provide the industry and anglers with a unified voice when emerging laws and policies could significantly affect the business of sport fishing or sport fishing itself. ASA invests in long-term business to ensure the industry remains strong and prosperous, as well as to safeguard and promote the enduring economic, conservation and social values ​​of sport fishing in the United States. ASA also gives America’s 55 million fishermen a voice in policy decisions that affect their ability to fish sustainably in our nation’s waterways through Keep America Fishing, our national fisherman advocacy campaign. America’s fishermen generate more than $50 billion in retail sales with a $125 billion impact on the nation’s economy creating jobs for 825,000 people.