Heralded digital marketing and design agency joins forces with a leading outdoor communications and public relations company to deliver full-service, return-on-investment-driven offerings.

Outdoor communications, marketing and PR firm, King Eider Communications, and digital marketing and design agency, Popskull, have formed a strategic partnership to bring scalable growth to outdoor brands.

Brands face an uphill battle in today’s rapidly evolving marketing landscape. From social media to SEO, packaging to press mentions, trade shows and experiential events, knowing what to do, where to do it, and how much to do is harder than ever. Worse yet, if it’s not done right, marketing dollars are spent without driving growth.

What is needed is a marketing and advertising agency that has the industry-specific expertise and capabilities to develop unique, relevant, and emotional content across all marketing touchpoints. A one-stop shop that continually tests and optimizes work to ensure marketing dollars are generating revenue. A single place to call that can scale work as business grows.

“I have known Dena Vick for years and am in awe of her extensive experience in the outdoor space. Dena and her team are simply unparalleled in how hard they work and the experiences they create for their customers,” said PJ Rashid, Founder and Managing Partner of Popskull. “We are very excited to add our digital marketing and design skills to her incredible work in helping outdoor brands grow.”

King Eider and Popskull bring decades of proven experience growing brands to the outdoor space. Founded by leading outdoor PR executive Dena Vick, King Eider has provided public relations, media communication, content creation, field photography and videography, and trade show work for brands across the outdoor space. free. Recognized work has included many leading brands in the outdoor space, including KastKing, Shimano North America, Mustad, LIVETARGET, and Smith’s Sporting Group, among others.

“Dena and the King Eider team have been an incredible asset to KastKing as we have focused our efforts on positioning ourselves as a premium brand in the world of fishing. Their incredible relationships and industry experience make them a tremendous strategic partner and a fantastic extension of our marketing team,” says Joe Woodward, KastKing’s chief marketing officer.

Since 2009, Popskull has helped dozens of consumer brands grow by defining branding and branding strategies, the best social media and search engine marketing, packaging, e-commerce, websites and more. His work is not based on creativity, channel experience or performance marketing, but rather a combination of all three. They are best known for taking SkinnyPop Popcorn from a startup to its $680 million IPO and disruptive design of Lyft’s beer campaign. They have also worked with Mossy Oak, Jacuzzi and Blue Sky Family Farms.

“Popskull was able to translate (and help clarify) our vision to transform our customers into better cooks. What I appreciate most is his ability to marry our company’s goals with our clients’ aspirations in a way that feels authentic and relevant,” said John Steen, Tramontina USA Strategy Manager.

boration on several occasions. We share overlapping strengths and experience across multiple industries. As King Eider has grown, we have focused more on content creation, retail go-to-market strategies, and public relations. While we continue to deliver digital and social media strategy and execution, we recognize that in today’s environment, you need to focus on the ever-changing technological changes impacting the digital landscape. Partnering with Popskull is a no-brainer. I am confident that this mutually beneficial relationship will allow us to elevate our customers’ success by providing world-class services,” said Dena Vick, CEO of King Eider Communications.

Taken together, this strategic partnership offers a one-stop shop that can comprehensively strategize and execute for target markets to stop, consider and engage. Best of all, they have the experience and skills to track the effectiveness of the work to ensure that your marketing dollars drive growth.

For more information on King Eider and Popskull, please contact Dena Vick at [email protected].

About Popskull

Founded in 2009, Popkskull is a full-service boutique agency located in Chicago. With a deeper understanding of today’s audiences, strategic thinking, and creative skills, Popskull delivers focused brand experiences across traditional, digital, and social platforms. Popskull has helped brands like SkinnyPop Popcorn, Lyft, and Lyft drive sales and connect with consumers amid today’s myriad of marketing messages.

About King Eider Communications

King Eider Communications is a full service agency focusing on the fishing, hunting and outdoor markets. With decades of experience in public and media relations, brand strategy development and execution, and deep connections with endemic and non-endemic brands, King Eider delivers excellence in every piece of editorial content. We elevate customers’ products and amplify their message, empowering consumers to make informed and enthusiastic purchasing decisions.