Source Outdoor Group Named Agency of Registration for Hobie® Eyewear

Hobie® Eyewear is pleased to announce Source Outdoor Group of Gainesville, Georgia as its agency of record.

Since 1950, Hobie® innovations have changed the way outdoor enthusiasts live, play and compete on the water. Hobie® Eyewear goes beyond sunglasses that simply shield your eyes from glare, providing clearer, sharper, more accurate vision. With “twice” the features at half the price, Hobie® Eyewear promises to change the way you see the world and the way the world sees you.

“We are very excited to have forged a relationship with Source Outdoor Group,” said Dylan Coates, marketing manager for Hobie® Eyewear. “We believe that his experience within the industry will help grow our brand and take us to the next level.”

Source Outdoor Group has a diversified list of clients across the country. The firm is an industry-leading marketing communications company known for building brands in the outdoor industry.

“We are excited to be working with Hobie® Eyewear by developing and executing strategies to further the growth of the brand,” said Aaron McCaleb, president/owner of Source Outdoor Group. “We are confident that outdoor enthusiasts will see the benefits and be amazed at their technology once they use this product!”

For more information, visit

Since 1982, Hobie® Eyewear has made being on the water easier and more enjoyable. – to pioneer a better, clearer, more accurate kind of vision. The fusion of expertly crafted designs with premium polarization, durability, and innovative technologies has been instrumental in following in the footsteps of visionary creator Hobie Alter. Hobie’s growing catalog of products includes the Ultralight Floating Collection, HydroClean™ Repellent Lens Coatings and Quick Change Lenses to meet the needs of all outdoor enthusiasts. Learn more at and continue your adventure in Facebook, instagram and Youtube at @HobieEyewear.

For more information please visit