Source Outdoor Group named Agency of Record for High Adventure Company

High Adventure Company is pleased to announce Source Outdoor Group of Gainesville, GA as its marketing and communications agency. This partnership will allow Source Outdoor Group to leverage media reach, digital advertising tactics, content placement and strategic marketing to maximize the growth of the High Adventure Company portfolio.

“We are very excited to be working with the Source Outdoor Group,” says John Burrell, founder of High Adventure Company. “Their company culture, experience and proven track record show that they are a perfect fit for our brand and our partners as we move forward.”

Adds Dallis Joiner, director of strategy and business development for High Adventure Company, “We look forward to this relationship as we activate strategic marketing campaigns to reach new customers, create new alliances with partners, and grow our customers’ brands and businesses.”

From Argentina to Zimbabwe, High Adventure Company is a world-class outdoor sports team with influence and ownership in lodges around the world. For more than 25 years, High Adventure Company has built and developed lodges on three continents. They currently own and manage some of the best sports properties in the world.

Source Outdoor Group has a diversified list of clients across the country. The firm is an industry-leading marketing communications company known for building brands in the outdoor industry.

“We are excited to be working with High Adventure Company and look forward to developing and executing strategies that build their business growth,” said Aaron McCaleb, president of Source Outdoor Group. “We look forward to creating meaningful relationships between their customer base and the incredible portfolio of accounts High Adventure serves.”

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High Adventure Company leverages its extensive knowledge and proven success in the sports industry to create premier hunting and fishing destinations around the world.

Its world-renowned lodging portfolio offers guests best-in-class sporting adventures, lodging, hospitality and cuisine.

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