SLG2, Inc Releases Impressive 2023 Quarterly Report

SLG2, Inc has officially released their impressive Q1 2023 report, showing that they continue to make a lasting impact on the shooting industry with new brand extensions, the 15-year expansion tour, and much more. The brand continues to open the door for women, men, and families to build confidence, expand their shooting skills, and live in safety.

“After nearly 15 years dedicated to empowering as many women as possible, I looked at the landscape of our industry and realized there was a great need to expand our reach, brands and mission,” said Karen Butler, founder and president from SLG2, Inc. “Our Safe LivinG expansion demonstrated the need for a greater emphasis on public safety initiatives. With over 1,000 guests in Q1 2023 alone, the Shoot Like A Girl and Safe LivinG trailers produced memories to last a lifetime and lessons that will continue for generations.”

The mobile ranges traveled 11,163 miles, using 1,972 gallons of fuel. This quarter, the guests represented a younger demographic. 60% of guests were under the age of 50, and 2% of guests chose not to disclose their age.

The results of the report showed the exponential growth and the immense need for confidence in shooting sports and personal, community and family safety. Prior to participating in the tour, 67% of attendees had a positive attitude toward firearms, while 37% expressed a better attitude after connecting with SLG2, Inc. instructors. Home defense took the lead with the intended purpose of owning or training with a firearm, with recreational, in-corps and out-of-corps carrying and hunting following close behind. Of the 62% of guests planning to purchase guns, 70% of guests committed to selling handguns, 24% rifle and 14% shotgun. After archery during the 15-year expansion tour, 26% of attendees planned to purchase one or more bows.

“All the associates were professional, knowledgeable and friendly,” said the guest from Prattville, AL. “I highly recommend Shoot Like A Girl or the Safe Living experience to anyone interested in learning more about guns, especially before buying one.”

As SLG2, Inc reflects on this impactful quarter, these impressive numbers and events were made possible by the overwhelming support of their industry partners and the incredible guests who chose to participate. The team continues to foster a love of shooting and keeping themselves and others safe through education and empowerment as they look to the next quarter and beyond.

About SLG2, Inc.

Founded in 2008, SLG2, Inc is a marketing company that delivers results to its advertising partners through interactive experiences and trusted market research. SLG2, Inc currently has four brands: Shoot Like A Girl, Safe LivinG, Hunt Like A Girl, and SLG2 Consulting.

Shoot Like A Girl is dedicated to empowering women and their families to participate in shooting sports through interactive experiences on its iconic mobile range of semi-trucks. The women and their families learn to shoot a pistol, rifle and bow in a safe and controlled environment.

Safe LivinG™ is dedicated to empowering women, men, families, and communities to live safely in their homes and neighborhoods using an experience-based introduction to a variety of safety measures.

Hunt Like A Girl is dedicated to empowering women through hunting adventures, partnering with Bass Pro Shops and Cabela’s Club to build confidence and promote the outdoors. Hunt Like A Girl, along with partners like Beretta, also hosts industry hunts that allow guests to participate in hunts while creating marketing content.

SLG2 Consulting provides sound, data-driven advice to develop strategies for partners to take advantage of today’s market. The data is obtained by maximizing the experience, knowledge, and feedback gained from guests on Shoot Like A Girl, Safe LivinG, and Hunt Like A Girl.