SITKA Gear Selects Gunpowder, Inc. as Reference Public Relations Agency

Gunpowder, Inc., the leading lifestyle enthusiast agency, is proud to announce the addition of SITKA Gear to the prominent list of outdoor and lifestyle brands it represents. As the new PR agency of record, Gunpowder, Inc. will work with SITKA Gear on all earned media initiatives, events, partnerships and activations, as well as commercial content and affiliate programs throughout the year.

Since 2015, Gunpowder has made waves in the outdoor and enthusiast categories, providing expertise and creative guidance in marketing communications for his impressive and growing list of clients, including Pure Fishing, Academy Sports + Outdoors, Johnson Outdoors, Breeo, Uncharted Supply Co. and THOR. industries among others. The agency is committed to bringing a unique and creative approach to its clients’ businesses and has leveraged this approach to achieve significant growth over the past two years.

“SITKA is already one of the most iconic outdoor hunting gear brands in the industry; We are not only huge fans of the brand, but we are excited for the opportunity to support a company and products we believe in,” said Ryan Chuckel. , Gunpowder President. “Helping our clients achieve their business goals and find creative ways to tell stories is in our blood. With SITKA, as with our other category-leading outdoor customers, we were able to blend our passion with our profession.”

SITKA Gear has pushed the boundaries of technical apparel since it began in 2006, raising the bar by which all other outdoor gear is measured. SITKA’s innovative designs and commitment to the lifestyle of hunting and wildlife conservation have led both novice and experienced outdoorsmen to choose SITKA for their next adventure. And, with new products reaching new categories, the brand is poised for substantial growth in the years to come.

“Our association with Gunpowder comes at an ideal time for SITKA. We have tremendous momentum as a brand with exciting new partnerships and product innovations on the horizon,” said Todd Barker, SITKA Marketing Manager. “The Gunpowder team has the reputation, experience and a shared passion that will underscore SITKA’s position as a leader in technical hunting apparel and beyond.”

About the SITKA team
SITKA Gear, based in Bozeman, Montana, created and leads the category of technical hunting apparel. The company is recognized for its commitment to continually improve the hunter’s life experience and for its support of healthy ecosystems and wildlife populations. SITKA products work together in systems, and each part is designed and rigorously tested both in the laboratory and in the field. SITKA is owned by WL Gore & Associates, an advanced materials company known for Gore-Tex™ fabrics and many other industry-leading innovations that provide long-lasting comfort and protection for outdoor enthusiasts. Visit to learn more about how SITKA enhances the hunter’s entire life experience.

About Gunpowder, Inc.
Since 2015, Gunpowder has been driving dynamic communication programs for some of the world’s most influential enthusiast brands, including Humminbird, Minn Kota, Pure Fishing, Breeo, Uncharted Supply Co. and THOR Industries. The agency is built on a commitment to driving earned media coverage and social engagement with brand communities through an agile and creative approach and by understanding how strong strategy and a manual work ethic can drive business results. positives. Gunpowder people live, work and play with their customers’ products and services at the center of their lives. More information is available at