Savage Arms® Partners with Group 3 Holdings to Create an Extensive Line of Outdoor Gear

west fieldMassachusetts- January 16, 2023 – Savage Arms has officially announced a new partnership with licensing group Group 3 Holdings. The companies are collaborating to create a variety of camping gear, sportswear, cutlery and more, which is scheduled to hit the market during the 4the quarter of 2023 with a wide release in early 2024.

“We know our brand is strong in the firearms space, but we also know there is a larger audience and fan base for Savage who just enjoy the outdoors,” said Beth Shimanski, Savage Arms chief marketing officer. . “We are confident that this new line of products from our partners will meet the needs of any outdoorsman or woman. We are looking forward to showcasing some of these products at the SHOT Show and with our strong retail partners this fall.”

Founded in 1992, Group 3 has successfully established a strong reputation in the industry as a unique, full-service brand management company. The company’s mission to identify distinctive opportunities for brand owners is furthered by identifying brand potential, establishing a vision for the future, and uniting brand owners with retail and manufacturing partners. Group 3 has extensive knowledge, relationships and experience in a variety of market segments and distribution channels.

“We are excited to bring our experience and passion for quality and innovative design to products beyond the world of firearms,” said Mary Gleason, founder of Group 3 Holdings. “Through this comprehensive licensing program, we are creating an extensive line to fully equip the avid outdoor enthusiast on and off the course.”

A variety of these upcoming products will be available to view at the Savage Arms booth, #12821, at the SHOT Show January 17-20, 2023. These new lines include basecamp products, technical hunting apparel, activewear, non- technical, functional bags and storage products.

To learn more about Savage’s extensive line of leading firearms, visit

For more information about this licensing association, please contact Group 3 Holdings at

about wild

Headquartered in Westfield, Massachusetts, Savage has been producing firearms for more than 125 years. Savage is one of the world’s largest manufacturers of rimfire and centerfire shotguns and rifles for hunting, competition and target shooting. Their firearms are best known for their accuracy, performance, and innovation. The entrepreneurial spirit that originally defined the company is still evident in its continued focus on continuous innovation, craftsmanship, quality and service. Learn more at