Savage Arms® Announces Licensing Program Updates

The Savage Arms licensing program, in association with the Group 3 Holdings licensing group, remains on track to be available in all 4he quarter of 2023. The new line is comprised of hunting apparel, camping gear, and lifestyle apparel. The licensing team is now meeting with key retailers/customers and the full assortment will be in stores in spring 2024.

“Our licensing program is progressing very well and will bring the Savage brand into several new categories,” said Beth Shimanski, director of marketing for Savage Arms. “The development and licensing teams have done a great job aligning our brand with premium, performance gear for hunters, campers, and anyone who enjoys the outdoors. And the lifestyle pieces with their premium fabrics and designs will catch anyone’s eye.”

Several new lines/items, including basecamp products, technical hunting apparel, sports apparel, non-technical apparel, functional bags, and storage products, were on display at the 2023 Shooting, Hunting & Outdoor Trade (SHOT) Show. Interest has been high and the first items will be for sale online in the fall of 2023.

To learn more about Savage’s extensive line of leading firearms, visit

For more information about this licensing association or to schedule meetings, please contact Group 3 Holdings at [email protected].

about wild

Headquartered in Westfield, Massachusetts, Savage has been producing firearms for more than 125 years. Savage is one of the world’s largest manufacturers of rimfire and centerfire shotguns and rifles for hunting, competition and target shooting. Their firearms are best known for their accuracy, performance, and innovation. The entrepreneurial spirit that originally defined the company is still evident in its continued focus on continuous innovation, craftsmanship, quality and service. Learn more at