Safe LivinG™ Awards Ruger with Q2 Excellence in Safety Award

SLG2, Inc., the industry-leading event marketing company that includes the Shoot Like A Girl®, Safe LivinG™, Hunt Like A Girl™ and SLG2 Consulting brands, is proud to announce Ruger as the Award of Excellence in Safe LivinG Safety for the second quarter. Safety and responsibility are a cornerstone of Ruger’s philosophy and mission, as the company strongly advocates for firearms safety.

“As a continuing symbol of responsibility and a trusted partner of SLG2, Inc., Ruger stands for everything we stand for and more,” said Karen Butler, founder and president of SLG2, Inc. “We are delighted to present our Q2 Excellence in Safety Award to a company dedicated to responsible firearms ownership, enhancing safe living, and promoting the 10 Rules of Firearm Safety.”

Since 1949, Ruger has been a force for good in our nation’s industrial base and a strong advocate of personal responsibility. As Ruger celebrates its 60th anniversary of manufacturing quality firearms, the industry-leading brand continues to illustrate its longstanding commitment to American values, safety and responsibility to its customers and the entire community.

“Shoot Like a Girl does a great job of reaching new audiences and educating them about safe and responsible firearms ownership,” said Chris Killoy, Ruger Chairman and CEO. “We are proud to support all of their initiatives, including Safe Living, as these programs continue to reinforce our corporate motto as Arms Makers For Responsible Citizens.”

Ruger will receive a cut crystal trophy signifying the importance of always reflecting on safety, presented at the 2023 NRA Annual Meeting & Exhibits on Friday, April 14 at 3 p.m. For more information on tour dates and SLG2INC’s mission, visit and Follow us on Instagram and Facebook.

About Safe Living™

As an industry leader, SLG2, Inc., an event marketing company, has added Safe LivinG™ events to its repertoire. These additional events promote public safety by introducing women, their families, and communities to personal and firearm safety practices. The Safe LivinG™ platform travels to cities across the United States, giving attendees the opportunity to shoot a handgun and rifle, using InVeris Training Solutions’ state-of-the-art military-grade firearms simulator. Attendees are offered a hands-on side-by-side comparison of firearms from major manufacturers in the gun bar, with firearm safety continually being beefed up. There will be interactive product demonstrations and discussions on a wide range of topics, including home and personal security plans, safe firearm storage and much more. Parents are encouraged to bring their children for a one-on-one safety talk with a Vida Segura instructor. Safe livinG™ events are free to all guests thanks to the generous corporate partners of SLG2, Inc, including Bass Pro Shops/Cabela’s, TrueTimber, Beretta, GLOCK, Black Rifle Coffee, Magpul, Colt, Ruger, Savage, Springfield Armory, Taurus, Volquartsen , Vortex, Walther, Outdoor GSM, Hawk Down/Out, HME, Hunter Specialty Calls, Scent Away, SME, Skull Hooker, Stealth Cam, Big Game, Crossfire, Avian X, Birchwood Casey, Cold Steel Knives, GPS , TekMat, Walkers , GTM, InVeris, Lacross Footwear, Thermacell, SABER and USCCA, S & S Outdoors, Women’s Outdoor News, CZ USA and GOSafe.

About SLG2, Inc.

Founded in 2008, SLG2, Inc. is a marketing company that delivers results to its partner advertisers through interactive experiences and trusted market research. SLG2, Inc. currently has four brands: Shoot Like A Girl®, Safe LivinG™, Hunt Like A Girl™ and SLG2 Consulting.

Shoot Like A Girl is dedicated to empowering women and their families to participate in shooting sports through interactive experiences on its iconic mobile range of semi-trucks. The women and their families learn to shoot a pistol, rifle and bow in a safe and controlled environment.

Safe LivinG™ is dedicated to empowering women, men, families, and communities to live safely in their homes and neighborhoods using an experience-based introduction to a variety of safety measures.

Hunt Like A Girl is dedicated to empowering women through hunting adventures, partnering with Bass Pro Shops and Cabela’s Club to boost confidence and promote the outdoors. Hunt Like A Girl, along with partners like Beretta, also hosts industry hunts that allow guests to participate in hunts while creating marketing content.

SLG2 Consulting provides sound, data-driven advice to develop strategies for partners to take advantage of today’s market. The data is obtained by maximizing the experience, knowledge, and feedback gained from guests on Shoot Like A Girl, Safe LivinG, and Hunt Like A Girl.