Richard Childress Racing’s Former Partner Realtree to Sponsor the #8 Chevrolet at Talladega Superspeedway

Realtree, the world’s leading designer, marketer and licensor of camo, will partner with Richard Childress Racing to sponsor the No. 8 Chevrolet driven by Tyler Reddick at Talladega Superspeedway. The race is scheduled to be broadcast live on Sunday, October 2 at 2 pm ET on NBC.

“I’m really looking forward to racing at Talladega Superspeedway with everyone from Realtree,” said Tyler Reddick, driver of the No. 8 Reatlree Chevrolet in the NASCAR Cup Series. “Talladega is such an iconic track, and Realtree and RCR have such a long and successful history together there. I look forward to the opportunity to make Bill, Tyler and everyone at Realtree proud as I introduce a pretty cool new pattern for racing fans.”

The longtime RCR partner, which began its association with the No. 3 Chevrolet driven by Dale Earnhardt, will use the race to highlight the Realtree MAX-7, a versatile pattern specially designed for use on various migratory routes, through from North America.

“Realtree MAX-7 features photorealistic images of common elements found in open waterfowl habitat, such as reeds, mud, cattails, milo and corn,” said Tyler Jordan, strategic business coordinator for Realtree. “MAX-7 combines these elements in the foreground of the pattern with a highly detailed layer of cracked mud and moss in the background to tie the pattern together and enhance its hiding capabilities with shadows and reflections. We can’t wait to introduce our most effective open-country waterfowl pattern yet to racing fans at Talladega Superspeedway.”

The No. 8 Richard Childress Racing team has posted three NASCAR Cup Series race wins so far in 2022, including its most recent victory on Sept. 25 at Texas Motor Speedway. Reddick and the No. 8 team enter the race at Talladega ranked 13th in the NASCAR Cup Series championship standings thanks to their 10 top-five and 13 top-10 finishes.

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About Realtree

Realtree is the world’s leading photorealistic camouflage design, marketer and licensor with over 2000 licensees using the Realtree patterns and brand. Thousands of outdoor and lifestyle products are available in Realtree camo patterns. Additionally, Realtree is committed to supporting individuals and groups working to secure our outdoor heritage, military and veterans affairs, conservation of natural places, and the wildlife that resides there.

About Richard Childress Racing:

Richard Childress careers( is a renowned performance-driven racing, marketing and manufacturing organization. Incorporated in 1969, RCR has celebrated more than 50 years of racing and claimed more than 200 wins and 16 championships, including six in the NASCAR Cup Series under the legendary Dale Earnhardt. RCR was the first organization to win championships in the NASCAR Cup Series, NASCAR Xfinity Series and NASCAR Truck Series and is a three-time winner of the Daytona 500 (1998, 2007, 2018). Their 2022 NASCAR Cup Series lineup includes two-time NASCAR champion, 2017 Coca-Cola 600 winner and 2018 Daytona 500 champion Austin Dillon (#3 Chevrolet), along with the two 2-time NASCAR Xfinity Series champion Tyler Reddick (#8 Chevrolet). . RCR features two full-time NASCAR Xfinity Series entries with Sheldon Creed and Austin Hill.