Primos® partners with Pursuit Energy® to introduce a new line of energy drinks

Primos® Hunting, a pioneer in hunting calls and hunting accessories, has partnered with Pursuit Energy to introduce a new line of energy drinks to the outdoor market. As part of the brand licensing association, Primos® Hunting – Pursuit Energy® The drinks are now available in limited assortments aligned with various wild game species, with the first offering starting with Blazin’ Orange and Original Gobbler turkey game flavors. Offered in sugar-free and sugar-free options, the new drinks provide great-tasting energy for your next all-day hunt.

Eric Martinez, Owner and CEO of Pursuit Energy® said: “The combination of Primos® Hunting and Pursuit Energy® Brands was a natural fit. Outdoor enthusiasts look for products designed with their needs in mind from trusted brands. Partnering with an iconic outdoor brand and extending it into the consumables space is beneficial to Primos and the consumer. This is a great opportunity for our respective companies.”

Pursuit Energy works hard to be the energy drink of America’s hunting lifestyle, designing products that are essential equipment for America’s hunters. search energy® Delivers a caffeine kick without the bitter aftertaste found in other energy drinks. Pursuit also knows that hunters don’t want spikes, crashes, or ‘jitters’. Pursuit’s energy formula eliminates those side effects. Pursuit Energy is truly the hunter’s choice.

“The new energy drinks were recently introduced at both the SHOT Show and the NWTF convention, and we were very excited to see the positive response at our booth,” said Jason Harris, Primos Director of Product and Marketing. “Retailers and consumers loved the energy drink flavors and creative can designs. We believe this partnership will be a great success for hunters throughout the season.”

For more information on Primos® Hunting Energy Drinks, visit or Distribution and retail inquiries should be directed to Eric Martinez at

About Cousins ​​Hunting

Primos Hunting, a Vista Outdoor brand, manufactures calls for moose, deer, turkey, predator and waterfowl, as well as blinds, shooting accessories, game cameras, attractants and supplies, clothing and other hunting accessories. Primos also produces the ever popular “The TRUTH” video series and the television show “Cousins’ TRUTH About Hunting.” For news and information, visit or follow us on Instagram at and Facebook at Stream the language on YouTube at