In its recent call for best new products, HBS Dealer received a record number of entries and awarded one of its coveted Golden Hammer awards to Outdoor Edge’s RazorWorkÔ utility knife. This award process marks the continuation of a decade-long tradition of honoring the best of the best in the home improvement industry, from the best television commercials for the home in the early 1980s to Gold Hammer Retailers. of the year in the early 1980s. 20th century.
According to Ken Clark, Editor-in-Chief of HBS Dealer, “Our team revived the Golden Hammer Awards in 2019 to bring back the prestige of the award and recognize the high-quality innovation happening across the building hardware and supplies industry. “. The editorial staff solicited industry-wide nominations for potential honorees and products that launched after May 31, 2020. The following criteria were used to evaluate each entry:
- Innovation: characteristics, technology, differentiation and benefits;
- Value: including relative price, consumer relevance and functional practicality;
- Shelf Appeal: Clarity of message and overall desirability of the product within its category.
“We are honored to receive this type of recognition,” said Will Morgan, director of marketing. “At Outdoor Edge we strive to provide our customers with the highest quality and most innovative knives, and we are proud to receive such a prestigious distinction as the Golden Hammer Award.”
The presentation of the Golden Hammer Products and Purpose Award will be held on Wednesday, February 1, 2023 from 5:30 pm to 7:00 pm at Resorts World Las Vegas at the new Las Vegas Convention Center in Las Vegas, NV.
About the outdoor edge: Founded in 1988 and headquartered in Denver, Outdoor Edge is a leading designer and manufacturer of knives and tools. Outdoor Edge continues to innovate and develop revolutionary products for hunters, outdoor enthusiasts, handymen, and anyone who requires the best knives and tools available for leisure, work, and everyday carry needs. The company prides itself on technology and innovation through its patented RazorSafe™ Replaceable Blade System, which offers a variety of handles and blade profiles so you never have to sharpen your knife again, no matter the task. All knives and tools undergo extensive field testing in harsh, rugged environments, resulting in long-lasting products that come with a lifetime warranty. Outdoor Edge is a Revo Brands company.
About Revo Brands: Revo Brands is the parent company of enthusiastic, mission-critical brands that drive growth through superior innovation, design and marketing. Our portfolio of brands includes the market leading brands Real Avid and Outdoor Edge. Visit www.RevoBrands.com for more information.