Outdoor Edge, the leader in replaceable blade hunting and carry knives, is pleased to announce a new look for 2023 with an improved logo and dynamic new packaging.
“Since our inception in 1988, Outdoor Edge has always been forward-thinking, forward-thinking and technology-driven,” said Will Morgan, director of marketing and product management. “Our new logo has been designed to reflect that philosophy, and our new packaging has a modern look that will capture the attention of retail customers, helping our partners with increased opportunities for merchandising and creative selling.”
World-renowned for its RazorSafe® replaceable blade system, Outdoor Edge has also updated this entire system with new color-coded number identifiers that make finding the right blade for your knife easier than ever. “As we continue to expand this popular, proprietary line of RazorSafe knives, we want to make sure we optimize the experience for our customers,” Morgan said.
Now all blades and blade holders will be etched with a number code to identify the correct size and compatibility. Additionally, all blade packages will feature a colored dog ear in the left corner, which will complement the color code on the blade packaging, located in the upper left corner. This new system will ensure that customers purchase and use the correct blade for their RazorSafe razor. You can learn more here.
Customers can expect to see the new easy-to-identify and aesthetically pleasing packaging hit retailers’ shelves this summer.
About the outdoor edge:Founded in 1988 and headquartered in Denver, Outdoor Edge is a leading designer and manufacturer of knives and tools. Outdoor Edge continues to innovate and develop revolutionary products for hunters, outdoor enthusiasts, handymen, and anyone who requires the best knives and tools available for leisure, work, and everyday needs. The company prides itself on technology and innovation through its patented RazorSafe Replaceable blade system, offering a variety of knife handles and blade profiles so you never have to re-sharpen your knife, no matter the task. All knives and tools undergo extensive field testing in harsh and rugged environments, resulting in durable products that come with a lifetime warranty. Outdoor Edge is a Revo Brands company.
About Revo Brands:Revo Brands is the parent company of enthusiastic and mission-critical brands that drive growth through superior innovation, design and marketing. Our portfolio of brands includes the market leading brands Real Avid and Outdoor Edge. Visit www.RevoBrands.com for more information.
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