The Rebels will wear a custom helmet against Kentucky on Saturday
In one of the biggest games of the week in college football, Ole Miss will host Kentucky on Saturday, when the Rebels will sport an exclusive helmet with a custom color scheme from the camouflage experts at Realtree.
Additionally, the Rebels’ game day wardrobe will include exciting new gear featuring the Realtree design. Nike hoodies and jerseys are available through Ole Miss Authentics, the official Ole Miss Athletics team store operated by Dyehard Fan Supply, and can be purchased now at shop.olemisssports.com, in the Oxford store at Jackson Avenue and Saturday at the stadium. and campus locations, including a special Realtree trailer located in the west plaza.
The collaboration between Rebel Athletics and Realtree has been in the works for several months and has deep roots in the Ole Miss family. Realtree founder, CEO and Ole Miss alumnus Bill Jordan played wide receiver for the Rebels in the early 1970s and has stayed connected to the program. The Jordan family name appears on the infield of the Manning Center.
Jordan brought up the concept of the helmet with his team as they reviewed various programs tied to lifestyle apparel, sportswear and sporting goods with licensees, including Nike. The helmet will feature custom color matching, using Realtree’s WAV3 pattern, which will dynamically link to Ole Miss’s field uniforms and school colors.
“Most people who know our team here at Realtree know that we are all big sports fans and that college football consumes a lot of our small talk at the office,” Jordan said. “Of course, Ole Miss and the football team hold a special place in my heart as an alumnus and former player. As we reviewed some of our key Realtree programs and licensed products for this fall, the thought struck us: what if we offered Ole Miss a Realtree pattern that the team might consider pairing with their soccer uniforms to wear at the helmet?
With the idea in mind, talks moved quickly with Ole Miss athletics leadership, including vice chancellor for intercollegiate athletics Keith Carter and head football coach Lane Kiffin.
“We loved this idea from the moment we heard about it,” Carter said. “The current environment around turnaround times for any type of equipment has presented challenges, but the teamwork between the Realtree team and our athletic staff has been tremendous. Everyone, including Head Coach Lane Kiffin and our student-athletes, was determined, excited and eager to see this concept come to fruition, and we are thrilled to launch the partnership and see it grow in the years to come. Our players will take to the field on Saturday wearing a unique helmet that will turn heads and generate excitement among our students, alumni and fans.”
“Our players and coaches are excited to partner with Realtree and wear this new and unique helmet and gear,” Kiffin said. “I thank Bill, Tyler and the entire team at Realtree for everything they have done and continue to do for our program. We look forward to seeing what the future holds for this great collaboration.
Accompanying the helmets in the field will be Realtree-branded chin straps. Additionally, Nike apparel will be unveiled to include the Realtree pattern on a variety of short-sleeved and long-sleeved Ole Miss T-shirts. Ole Miss X Realtree long-sleeved hoodies have also been released for the game. The apparel is available exclusively through Ole Miss Authentics, which is powered by Dyehard Fan Supply.
“This is going to be pretty special for us,” said Tyler Jordan, Director of Strategic Business at Realtree and an Ole Miss graduate. “I grew up watching games, playing at The Grove and going to school here at Ole Miss. My dad used to play here, and it’s great to sit back and see things complete when we think about the fact that he used to wear the Ole Miss uniform when he played, and now we get to see the company he founded represented on the helmets, They look unbelievably cool.”
Kickoff between No. 11 Ole Miss and No. 7 Kentucky is scheduled for 11 am CT at Vaught-Hemingway Stadium. A limited number of tickets remain available at www.olemisstix.com.
Realtree is the world’s leading photorealistic camouflage design, marketer and licensor with over 2000 licensees using the Realtree patterns and brand. Thousands of outdoor and lifestyle products are available in Realtree camo patterns. Additionally, Realtree is committed to supporting individuals and groups working to secure our outdoor heritage, military and veterans affairs, conservation of natural places, and the wildlife that resides there.
About Authentic Ole Miss
Ole Miss Authentics is the official store of the Ole Miss Athletics team, powered by Dyehard Fan Supply. For more information, visit shop.olemisssports.com.
AAbout Dyehard Fan Supply
Dyehard Fan Supply is a provider of turnkey sports retail solutions for some of America’s top sporting events, venues and brands. With a focus on its brand, Dyehard leverages best-in-class practices to deliver a superior omnichannel shopping experience to fans online, at the event, and within its physical stores. Whether you’re a fan of college or professional sports, teams or individual events, Dyehard Fan Supply is at the forefront of customer-focused concepts and innovative solutions designed to grow your retail business. Visit dyehardfansupply.com for more information.