NANUK/Plasticase Announces Kenny Ballard as New Vice President of Global Sales – Consumer Division

NANUK/Plasticase Inc. President and CEO José Chagnon today announced the appointment of Kenny Ballard, Vice President of Global Sales, Consumer Division. NANUK is the manufacturer of professional quality waterproof protective cases.

“We are proud that Kenny has joined the NANUK family. His leadership, creativity, and over 30 years of sales, marketing, product development, and brand management experience in the outdoor, action sports, military, law enforcement, tactical, and sporting goods industries were exactly the type. of experience we were looking for. by. He shares the same values ​​of uncompromising product design and quality and a customer-focused approach to sales and service. Kenny has a track record of leading and building successful businesses that connect people, products, and brand purpose. I have no doubt that Kenny will contribute significantly to NANUK’s continued growth,” said Chagnon.

Kenny has over 30 years of experience in executive roles with major brands such as Osprey, SwissGear, Wenger Outdoor, Kelty and others.

As a creative change agent leader, Kenny will be responsible for creating and implementing NANUK’s Consumer Division strategy. He will develop and optimize the sales structure and implement best practices to prioritize customer relationship management, new business development and achievement of growth objectives.

“I am honored and excited by this new role with NANUK and excited to be part of such an exceptional and passionate team. NANUK has earned a great deal of respect from fanatical professionals and has a proven legacy of delivering innovation, quality and exceptional value. I look forward to amplifying the core values, aligning the talented team and growing the brand with our global retail partners,” Ballard said.

Kenny will lead global sales for the consumer division aligned with brand and product management needs to achieve the company’s growth and profitability goals. He will work closely with all internal departments at the company’s headquarters in Terrebonne, Quebec, and the company’s European operations and distribution center.

Kenny joins NANUK at a time of record growth and global expansion for the brand. In the last four years alone, top-line revenue has tripled and the company has added more than 100 new products.

NANUK/Plasticase’s majority shareholder is Walter Capital Partners.

About Plasticase and Nanuk

Plasticase’s mission is to design, engineer and manufacture high quality injection molded cases that protect valuable equipment. Professionals around the world trust the company’s NANUK line of waterproof cases to organize, protect, and transport mission-critical gear, instruments, and equipment in unforgiving environments. More information at