MYSTERY RANCH POP-UP Packs Presented With 2023ATA New Product Launch Award

Bozeman, MT. (January 17the2023)– MYSTERY RANCH, an industry-leading backpack company dedicated to manufacturing mission-specific backpacks, is proud to announce that the new POP-UP 30 and 40 hunting backpacks took home Silver honors at the Launch Awards. of new products ATA 2023 after the last Archery Trade Association Fair of the week.

The huge success of the ATA Show for MYSTERY RANCH was made even better when the new and improved POP-UP was announced as one of three products selected from 120 entrants. his was the fourth edition of the ATA New Product Launch Awards, whose objective is to highlight the best new and innovative products in bowhunting.

Michelle Fleming, MYSTERY RANCH Senior Product Marketing Manager, said, “We make our whitetail kits and kits with the end user in mind. We solicit feedback from our consumers, ambassadors, and our employees who seek it out season after season. They put our packs to the test so we can deliver the best quality cargo equipment. We are here to make your hunts more successful and we are honored to win this award because we built these packages for you.”

The POP-UP 30 and 40 are new generation hunting backpacks. Both models offer a low-profile fit and are functional while hunting, but transform into a top-tier meat carrier when it’s time to pack up thanks to the unique telescoping frame design that can be extended to the ideal height for carrying your gear. load correctly. Packed with features any hunter will appreciate, the POP-UP is possibly the most versatile pack MYSTERY RANCH creates for hunting.


MYSTERY RANCH is committed to building the best cargo hauling team in the world. A product-driven company from the ground up, MYSTERY RANCH designs packages for the work that needs to be done for the people committed to doing it, using the best materials available and the most durable construction methods around. #BuiltForTheMission