For the second year in a row, the ATA is proud to partner with Mossy Oak as a title sponsor of The Connections Celebration at the 2024 ATA Show in St. Louis, January 11-13, 2024. Connections is the main event of the ATA Show and takes place on opening night, January 11, at 6 pm in the America’s Ballroom at the American’s Center. All Show attendees are invited to attend.

“We are grateful for Mossy Oak’s continued support and look forward to welcoming them back as the presenting sponsor of Connections Celebration,” said Jeff Poole, ATA President and CEO. “Connections is the highlight of the ATA Show each year, featuring food, drink, entertainment and most importantly, great company. It’s only fitting that Mossy Oak, a brand that is synonymous with archery and bowhunting, would join us in creating an unmissable event for Show attendees.”

Chris Paradise, Senior Vice President and Director of Sales for Mossy Oak Enterprise Brands, said the sponsorship demonstrates their dedication to archery and bowhunting, and the Mossy Oak team is excited to celebrate with ATA members.

“Mossy Oak is pleased to extend our partnership with ATA in 2024,” Paradise said. “Our flagship sponsorship of Connections is just one way we continue to support not only our industry but all of our valued customers. We look forward to seeing you all in St. Louis in 2024!”

The Connections Celebration provides an opportunity for attendees to connect with like-minded retailers, manufacturers, ATA staff and business professionals while enjoying drinks, food, games and entertainment. The event is a perfect way to meet new contacts, gather new knowledge, and share practical knowledge with your new friends. In addition to the great entertainment, ATA Awards will be given out for the best new products and those that make a significant impact on the archery community.

New for 2024
ATA show attendees asked for it and we delivered it to them. New this year, Connections will feature more seating options and abundant dining options as well as traditional snacks. All food and drink options will be free.

The musical guest will be announced in the coming months.

The ATA Show is a members-only event. Renew your membership or join the ATA now so you can easily register for the ATA Show when registration opens in August. All Show attendees with a valid ATA Show badge are welcome to attend Connections Celebration, no ticket required.

For additional Show sponsorship opportunities, please contact Trey Miller, ATA Senior Manager of Marketing and Communications, at

About the Archery Trade Association
The Archery Trade Association is the organization of manufacturers, retailers, distributors, sales representatives, and others who work in the archery and bowhunting industry. The ATA has served its members since 1953. We work to increase the recruitment and retention of new, current and formerly active archers and bowhunters. We are the driving force in advocacy, education and lobbying for the common good of industry and sport. We preserve and promote the rich heritage of archery and bowhunting to ensure active consumer engagement and successful manufacturing and retailing for generations to come. The organization also owns and operates the ATA trade show, the longest running and largest trade show for the archery and bow hunting industry worldwide.

About Mossy Oak
Established in 1986, Haas Outdoors Inc. is headquartered in West Point, Mississippi, and is the home of Mossy Oak. For more than 35 years, Mossy Oak has been a leading outdoor lifestyle brand specializing in developing and marketing modern camouflage designs for hunters and outdoor enthusiasts and helping people get closer to nature. The Mossy Oak brand and patterns can be found on a multitude of products throughout the world. Haas Outdoors Inc. is the parent company of Mossy Oak, BioLogic, Capture Productions, MOOSE Media, Nativ Nurseries, Nativ Living, GameKeepers, GameKeepers Kennels, Mossy Oak Properties and Mossy Oak GO. Mossy Oak is the official camouflage of the National Wild Turkey Federation, Ducks Unlimited, Mack’s Prairie Wings, and the Bonefish and Tarpon Trust.