KastKing intelligently changes the way you fish

Intelligently changing the way you fish, KastKing is pushing the limits of sport fishing even further with the launch of two integrated technologies: iReel and FishIQ Polarized Sunglasses.


Just like Billy Beane turned professional baseball upside down through statistical player analysis, KastKing’s iReel aims to revolutionize the fishing experience by providing real-time access to valuable information for anglers.

Similar to how statistical player analysis in baseball helped teams identify undervalued players and make more strategic decisions, iReel’s goal is to help anglers improve their fishing skills and improve their overall performance. By reviewing their successes and failures, anglers can identify patterns, discover trends, and make adjustments as necessary based on prevailing conditions.

iReel aims to disrupt the baitcasting category by establishing innovative analytics to support experiential learning through quantitative data such as cast distance, line release speed, retrieve speed, number of casts made, and duration. of a fishing trip.

Using Bluetooth to pair the iReel with your smartphone and the KastKing app, initial setup begins with entering line type, test, and diameter. On the water, iReel employs high-precision motion capture sensors in the reel assembly to provide anglers with accurate casting metrics, including number of casts made, average distance, furthest cast, retrieve speed and further. By providing real-time access to this valuable information, anglers can improve their understanding of the fishing environment, analyze their successes and failures, and make necessary adaptations based on prevailing conditions. Seeing fish 65′ from the boat on live sonar, iReel offers your precise casting distance to let you know if you’ve landed short.


FishIQ are the world’s first smart polarized fishing sunglasses. With advanced sensors and built-in connectivity, FishIQ provides anglers with valuable performance metrics and information about their environment to revolutionize experiences on the water. Pairing seamlessly with KastKing’s iReel low-profile baitcaster, FishIQ transforms every cast into a calculated move.

KastKing’s smart fishing ecosystem effortlessly transmits phone and casting data, freeing your hands for a more enjoyable fishing experience. It’s a valuable tool for anglers looking to stay aware of their surroundings while listening to music or podcasts. A built-in microphone allows for hands-free phone calls or easy access to your smartphone’s voice assistant, keeping you informed of real-time weather conditions through seamless integration with companion mobile apps. Need to join that last minute conference call from the water? FishIQ allows you to do that, hands free.

At the core of FishIQ are proprietary directional sound and audio technologies, delivering high-quality sound while maintaining privacy. With Whisper™, FishIQ’s proprietary noise cancellation algorithm, interfering background noises are effectively separated, lifting the narrow beam speech signal and achieving an impressive depth of noise reduction. These speakers are carefully designed to reduce sound leakage, allowing you to enjoy your audio experience without disturbing those around you.

As the KastKing smart fishing ecosystem continues to develop, anglers will soon be able to incorporate a host of exciting features using wearable technology ranging from Bluetooth watches to wireless headphones and FishIQ goggles with directional audio and enhanced AR elements that present data from the iReel to the fisherman in a hands-free format, which allows you to interact in a natural and intuitive way without losing focus on the environment.

Unveiling a wealth of comprehensive data for anglers embracing technological advances, KastKing is forging a new path of connectivity by introducing FishIQ and iReel with Bluetooth technology. By combining visual enhancement, comprehensive data collection, and real-time analysis, FishIQ sunglasses bridge the gap between instinctive angling and data-driven decision making, allowing anglers to navigate the fishing environment with increased awareness and making informed decisions that maximize your chances of finding the next big fish.

KastKing is at the forefront of innovation and humbly asks you to vote these remarkable fishing technologies Best of Show at ICAST ’23.

iReel, now available in two models:

iReel IFC Features: Digital Braking System

  • IFC (intelligent frequency control)
  • Axis Eye Line Guide
  • Lightweight aluminum alloy frame and carbon fiber side covers
  • 165 yard capacity of 10 pound mono
  • 11+1 double sealed stainless ball bearings
  • Carbon fiber max drag of 16 lbs.
  • gear ratio 7.2:1
  • A full charge offers 30 days of fishing at 4 hours per day
  • 40mm wide coil

MSRP: $349

iReel AMB Features: Mechanical Braking System

  • AMB (Auto Adjusting Magnetic Braking System)
  • Axis Eye Line Guide
  • 6.98 ounces lightweight aluminum alloy frame
  • 165 yard capacity of 10 pound mono
  • 11+1 double sealed stainless ball bearings
  • Carbon fiber max drag of 16 lbs.
  • gear ratio 7.2:1
  • A full charge offers 30 days of fishing at 4 hours per day
  • 40mm wide coil

MSRP: $299

FishIQ Features:

  • UVA/UVB polarized protection
  • Whisper™ noise cancellation
  • Touch and voice control
  • bluetooth enabled
  • IP54 rating
  • 35 grams

MSRP $169.99

Learn more about KastKing’s innovative new products by visiting Post #5108 at ICAST 2023.

For information on KastKing or the new ICAST 2023 products, please contact Dena at

About KastKing:

Founded in 2013, KastKing had a vision of producing quality products designed by anglers for anglers and delivered directly to the consumer at affordable prices. True to that vision, KastKing products are developed through input from the fishing community and go directly to the manufacturing plant. This reverse formula from manufacturer to consumer introduces cutting edge features into the new products that anglers want and need. The brand has gained popularity with anglers by offering affordable innovation through in-house engineering, allowing KastKing to offer never-before-seen technology at truly extraordinary prices. Ten years later, KastKing products have been sold to consumers in more than 150 countries and regions around the world through a variety of supply chains. Originally, KastKing products were only available online, but consumers can now find their favorite products in a growing number of retail stores. To learn more about KastKing and KastKing products, please visit our website at or follow us on Instagram, Facebook, TikTok and YouTube.