Marolina Outdoor Inc. Announces New Vice President of Marketing

Marolina Outdoor Inc., the parent company of Huk Performance Fishing and Nomad Outdoor, has named Joe Becker as the new vice president of marketing for both brands. Becker has already started his tenure with the company over the past month, but he is excited to transition into his new role and help pave the way for the future.

Becker will be responsible for leading and managing all areas of marketing for the Huk and Nomad brands. He will be a key player in the success of the company, responsible for driving growth and profitability through effective marketing strategies and tactics. “With an impressive career in the apparel and footwear industry spanning over 23 years, we look forward to Joe leveraging his industry knowledge and experience to benefit Marolina Outdoor and our brands,” adds Dean Rurak as CEO of Marolina. outdoor. He continues: “We are confident that Joe is the best candidate to chart the path to growth and new customer acquisition for Huk and Nomad.”

Becker most recently served as creative director for the Wolverine Boot brand, as well as creative director of e-commerce for Merrell, creative director, marketing manager of e-commerce and director of international marketing for Cat Footwear, and art director for Carhartt.

“I am excited to have joined Marolina Outdoor as the new Vice President of Marketing. I look forward to leading the marketing team and helping fuel the growth of the HUK and Nomad brands by creating emotional connections with our outdoor enthusiasts,” said Becker.

Marolina Outdoor Inc. is pleased to have Mr. Becker serve in this capacity for the team. The company is confident that your experience and proven skill sets uniquely qualify you to truly understand the brands’ core consumers and the ever-changing challenges of our marketplace.

Marolina Outdoor Inc. was founded to provide a deeply rooted product experience across all outdoor categories. Our innovative designs and technology-focused products create the foundation for our authentic outdoor apparel. Huk clothing represents a fresh take on and a unique understanding of the needs of fishing, offering functional styles that appeal to anglers of all ages. NOMAD is motivated to provide quality clothing so hunters can maximize their hunting experiences and provide sustenance regardless of the size of the game or where their activities take them.