ICAST Announces 37 “Best of Category” Winners in New Product Showcase for 2023

Prestigious industry awards highlight the best of the best in Orlando

Astronaut Mike Massimino wowed a sold-out State of the Industry breakfast with stories of space shuttle flights and interstellar telescope repairs as the recreational sport fishing industry’s largest trade show officially lifted off from the County Convention Center Orange on Wednesday.

“Mike Massimino was rejected by NASA three times before he became an astronaut,” said Jeff Schluter, vice president of sales and marketing for St. Croix Rods. “For our industry, it was an inspiring message to overcome obstacles and stick together to work as a team.”

Massimino’s inspiring stories of unity in space kicked off a countdown to one of the most anticipated events at the annual trade show hosted by the American Sport Fishing Association—ICAST Industry Awards Reception. After a packed day of activities on a show floor packed with thousands of retailers, members of the media and exhibitors, the votes for ICAST’s prestigious “Best of Category” awards were tallied. From a field of 1,087 new products representing 292 companies, 37 winners were crowned.

“Winning an award at ICAST puts a product on the map,” said Westin Director of Fisheries Operations Thomas Sonotra, who traveled from Denmark to attend the show and will fly back across the Atlantic as the winner. “Having exposure at a show like this really shows that his team has done something extraordinary. Many hours are spent behind each product, from field testing to making sure that what they design is super unique and capable of competing against the tough competition.”

This year’s New Product Showcase featured a wide variety of products ranging from bass boats to personal watercraft, cutting-edge tackle and innovative electronics. Now, after a full day of voting and analysis by an audience of peers, these category winners stand. On Thursday, Best of Category winners will go head-to-head to determine an overall ICAST 2023 Best of Show:

The best of the fishing lifestyle

News and Wellness
Product: The GoMist Drinking and Misting Bottle | ExtremeMist Personal Cooling Systems
Contact: Devin Holmgren [email protected].

Motor navigation accessories
Product: PowerPole Move ZR | Power-Pole®
Contact: Curt Hill [email protected]

Non-motorized navigation accessory
Contact: Suzy Hunt [email protected]

Boats and Vessels
Product: Old Town Sportsman BigWater ePDL+132 | Johnson Outdoor Watercraft, Inc.
Contact: Alex Sherbino [email protected]

Product: Nautical Ankle Boots – Black | AFTCO
Contact: Denny Le [email protected]

ice fishing
Product: LiveScope™ Plus LI Ice Fishing Package with ECHOMAP™ UHD2 93sv | United States
Contact: Carly Hysell [email protected]

Product: King Tide 8, Black 580G Blue Mirror | Costa sunglasses
Contact: Hannah Trotter [email protected]

Lifestyle clothing for women
women’s dress | Huk Performance Fishing
Contact: Bobby Lader [email protected]

lifestyle clothing for men
Ocean Bound Hooded Performance Shirt | AFTCO
denny le [email protected]

Women’s Warm Weather Technical Clothing
Product: Mojeaux 1/4 Zip Performance Shirt | AFTCO
denny le [email protected]

Technical clothing for warm weather for men
Product: Channel Performance T-shirt with hood | AFTCO
denny le [email protected]

Women’s Cold Weather Technical Clothing
Product: Women’s Barricade Rain Suit | AFTCO
denny le [email protected]

Men’s Cold Weather Technical Clothing
Product: Gale Jumper | black fish gear
Contact: Addy Hansen [email protected]

Best of General Tackle

soft and hard coolers
Product: Flop Box 10 | failed industries
Contact: Kyle Dougherty [email protected]

Product: Westin EscapeCam | western fishing
Contact: Michael Trost [email protected]

Cutlery, Hand Layers or Tools
Product: BUBBA Pro Series Smart Fish Scale | BUBBA
Contact Matt Kinamore [email protected]

fishing accessory
Product: ENGEL USB Rechargeable Lithium Ion XL Live Bait Aerator Pump | ENGEL refrigerators
Contact: Chris Holloway [email protected]

children’s ticket
Product: ProFISHiency Next Gen Crazy Combo | Anything Possible Brands
Contact: Amanda Rispoli [email protected]

tackle management
Product: Pontoon Boat Tackle Center | boat suppliers
Contact: Jared Walton [email protected]

terminal input
Product: VMC Swingin’ Ned Rig Jig | rapala
Contact: Matt Jensen mate.[email protected]

Custom rigs and components
American Tackle Tsuka 2 Full Carbon Handle | American rigging company
Contact: Kevin Landers [email protected]

Fishing line
Product: Fluorocarbon Mastiff | Shimano
Contact: Cory Van Auken [email protected]

The best of fly fishing

Fly Fishing Waders & Waders
Product: G4Z Stockingfoot Wader | Simms Fishing Products
Contact: John Frazier John.[email protected]

Fly lines, leaders, tippet and line accessories
Product: BUZBE Colony 8T (FINE) | BUZBE
Contact: Caleb Sutton [email protected]

Fly Fishing Packs, Bags & Luggage
Product: Flyweight Vest Pack | Simms Fishing Products
John Frazier [email protected]

Technical Clothing and Accessories for Fly Fishing
Product: Master Edition M6014 | Renzetti, Inc.
Contact: Lilly Renzetti [email protected]

fly fishing reel
Product: Cheeky Spray Fly Reel | cheeky fishing
Contact: Peter Vandergrift [email protected]

fly fishing rod
Product: Heavy Duty Z Pull | pure fishing, inc.
Contact: Kimberly Hoffman [email protected]

The best of lures

freshwater soft lure
Product: Berkley PowerBait Nessie | pure fishing, inc.
Contact: Kimberly Hoffman [email protected]

Saltwater Soft Lure
Product: Mulletron LT (Line Through) Swimbait | Z-Man Fishing Products
Contact: Cory Schmidt [email protected]

freshwater hard lure
Product: ChatterBait Elite EVO | Z-Man Fishing Products
Contact: Cory Schmidt [email protected]

saltwater hard lure
Product: MIrrOlure The Dog Duke | L&S Bait Company
Contact: Michael Tennian [email protected]

The best of reeds

freshwater reed
Product: St. Croix Mojo Bass TRIGON | Santa Cruz Rods
Contact: Josh Lantz [email protected]

saltwater rod
Product: Inshore NRX+ | shimano
Contact: Cory Van Auken [email protected]

Rod and reel combo
Product: Abu Garcia ZATA Baitcast Combo | pure fishing, inc.
Contact: Kimberly Hoffman [email protected]

The best of the reels

freshwater reel
Product: Stradic FM | Shimano
Contact: Cory Van Auken [email protected]

saltwater reel
Product: Seapower 1200 | Daiwa Corporation
Contact: Chip Cone [email protected]

Navigate the ICAST Show with the ICAST App

Loaded with useful features, the ICAST mobile app, sponsored by ANYTHING Brands possible, is a one stop shop for maps, event schedules, booth locations and exhibitor listings. Available on Android and Apple devices, the app is a convenient digital companion for keeping a busy week organized.

Keep up with ICAST

ICAST can be found on social media at: Facebook – @icastfishing – Instagram – @icastshow and Twitter – @ICASTshow. When posting, use hashtags: #ICAST2023 #ICASTshow #ICAST.

Thanks to the sponsors of ICAST 2023!

ASA extends our sincere thanks and appreciation to our members for their generous support of ICAST 2023.

Platinum: Recreational Boating and Fishing Foundation, under armor and Wired2Fish

Gold:, Coastal Conservation Association, crocodile bay, Engel Refrigerators, Fishing tackle retailer, garmin, Major League Fishing, KastKing, Shimano, Santa Cruz rod, VisitOrlando and way point tv

Silver: AFTCO, ANYTHING Brands possible, Bonnier Corporation, Get Folks Fishing Foundation and swamp wear.

Bronze: beer stopper, Hook + Bullet and hook and tackle