Huk’s Luke Palmer dominates the championship Sunday to win the first Bassmaster Elite title at Santee Cooper Lakes

Huk’s Performance Fishing Team is committed to designing apparel for the die-hard angler, and no angler is more like that commitment than Luke Palmer. With a phenomenal four-day total of 96 pounds, 14 ounces at Santee Cooper Lakes, Palmer weighed in a commanding Sunday total of 25 pounds, 15 ounces to slam the field door and take home his first blue trophy.

“I’ve been waiting a long time to hear you say that,” Palmer told bass emcee Dave Mercer after his ‘Elite Series Champion’ announcement. “I came so close to doing it last year, to finally get it done. I wanted to break 100 pounds, but I’ll take 96-14.” Palmer’s eyes were set even higher than his incredible tournament total, even though his winning margin was sixth all-time in Bassmaster history.

“This is special,” said Palmer, who finished fourth in the 2022 Elite at Santee Cooper. “You work your whole life and you start to doubt yourself and ask yourself ‘Am I good enough to do it?’ I was good once and once is better than nothing. You always look for that perfect day, and today was my perfect day.”

“Luke’s embodies everything it means to be a Huk fisherman. It is clear that he loves this sport, as well as the opportunity to represent our brand on the national stage,” said Paige Hill-Murphy, community manager for Huk Performance Fishing. “We are very proud of his incredible performance and we look forward to the rest of his season this year.”

Palmer trusts Huk apparel to keep him cool and comfortable on the water year-round. From shirts, pants, outerwear, raincoats, and footwear, Huk has anglers covered no matter the season or activity.

Marolina Outdoor Inc. was founded to provide a deeply rooted product experience across all outdoor categories. Our innovative designs and technology-focused products create the foundation for our authentic outdoor apparel. Huk clothing represents a fresh take on and unique understanding of the needs of fishing, offering functional styles that appeal to anglers of all ages. NOMAD is motivated to provide quality clothing so hunters can maximize their hunting experiences and provide sustenance regardless of the size of the game or where their activities take them.

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