Huk and Richard Childress Racing to continue their partnership in 2023

The fastest growing fishing brand with a true passion for its products and lifestyle will be featured in the No. 3 Chevrolet with Austin Dillon, 2018 Daytona 500 Champion, in multiple races

NASCAR Cup Series veteran Austin Dillon is set to look good on and off the race track, and in and out of the water, this season thanks to an ongoing partnership with Marolina Outdoor, the parent company of Huk Performance Fishing. . Dillon will drive the No. 3 Huk Performance Chevrolet in select races in 2023.

“We have found great value in our partnership with Richard Childress Racing and Austin Dillon and are thrilled to continue our relationship in 2023, marking the third year of our partnership,” said Chris Russell, vice president of marketing for Marolina Outdoor. “Austin Dillon has proven to be a true ambassador for our brand, and we find it valuable to be able to use the power of RCR’s marketing platforms to highlight our performance angling offerings.”

Based in Charleston, South Carolina, at the confluence of three major rivers and home to one of America’s favorite destinations, Huk’s designers draw inspiration from the water itself. They shape and mold a line of performance apparel designed to keep you looking good and feeling cool and comfortable in or out of the water. Over the course of its multi-year association with RCR, those same design inspirations have been authentically integrated into the No. 3 Chevrolet with fan-favorite schemes such as the popular “BassCar,” which featured unique Huk patterning and a artist’s big mouth bass style. KC Scott.

Huk will continue to build on its relationship with RCR with unique car designs and exclusive consumer offerings. They will also integrate celebrity brand ambassadors and use Austin Dillon to showcase Huk’s product line.

“Huk’s innovative performance fishing apparel aligns closely with my own family’s passion for the outdoors and Richard Childress Racing’s emphasis on cutting-edge technologies in everything we build,” Dillon said. “I wear Huk clothing in and out of the water, and I look forward to continuing to show some of my favorite collections like Waypoint and Icon X, as well as working with everyone at RCR to fuel Huk’s success on and off the track. .”

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About the careers of Richard Childress

Richard Childress Racing ( is a renowned performance-driven racing, marketing and manufacturing organization. Formed in 1969, RCR has celebrated more than 50 years of racing and earned more than 200 victories and 16 championships, including six in the NASCAR Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the NASCAR Cup Series, NASCAR Xfinity Series and NASCAR Truck Series and is a three-time Daytona 500 winner (1998, 2007, 2018). His 2023 NASCAR Cup Series lineup includes two-time NASCAR Cup Series champion Kyle Busch (No. 8 Chevrolet) and 2017 Coca-Cola 600 winner and Daytona 500 champion of 2018 Austin Dillon (No. 3 Chevrolet). RCR presents a full-time NASCAR Xfinity Series show featuring Sheldon Creed (No. 2 Chevrolet) and Austin Hill (No. 21 Chevrolet).

About Marolina Outdoor

Marolina Outdoor Inc. was founded to provide a deeply rooted product experience across all outdoor categories. Our innovative designs and technology-focused products create the foundation for our authentic outdoor apparel. Huk clothing represents a fresh take on and unique understanding of outdoor needs, offering functional styles that appeal to anglers and anyone who loves a lifestyle by the water. NOMAD is motivated to provide quality clothing so hunters can maximize their hunting experiences and provide sustenance regardless of the size of the game or where their activities take them. visit us in either

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