Hobie® Eyewear Introduces New Surf Lifestyle Frames

Hobie® Eyewear promises to create waves at the inaugural SURFscape experience by introducing five new sunglass frames, each distinctive and designed for the surf and beach lifestyle. The event will take place on April 29 and 30 in Huntington Beach, California.

SURFscape, hosted by the Surf Industry Members Association, will bring the surf industry and community together and allow the public exceptional opportunities to interact with their favorite beach brands, discover new products, shop and much more. Hobie® Eyewear will be there, selling new styles and the hottest lifestyle and float collection sunglasses and handing out daily prize packs that include one-of-a-kind sunglasses.

The new Beach Lifestyle frames to be released (Cove, Flats, Vista, Pendleton and Loma) provide the high-end features and quality at an exceptional value that Hobie® Eyewear sunglasses are known for, with retail prices starting from $ 79.99 to $99.99. All offer 100 percent UV protection, premium polarized lenses, and HydroClean™ lens coating to repel water, sunscreen, dust, dirt and more.

“With a surf heritage dating back to the 1950s, we wanted to stay true to our history by offering classic surf-inspired styling. Styles like the Flats, Pendleton and Vista are just as relevant today as they were in Hobie’s early days, and Cove taps into the style that can be seen all over Southern California beaches.” Stephen Vaughan, Senior Director of Product Development.

Cove blends West Coast style with sporty elements and is ideal for walking on the beach or skating on the boardwalk. Co-molded rubber grips facilitate all-day comfort for full days in the sun. Cove sunglasses come in satin black, glossy black, and satin crystal gray.

The flats deliver style and comfort with a rectangular, surf-inspired frame, a lightweight construction that doesn’t sacrifice durability, and wire-core adjustable temples for a custom fit. Rich and vibrant color options take beach style to another level.

Featuring a sleek, boxy frame with vibrant color accents, Vista brings contemporary Southern California styling and a comfortable fit, offering a great fit for the boardwalk or beach. Handmade acetate makes Vista more durable, flexible and stronger than regular plastic frames. Wire-core temples and spring-loaded hinges allow for maximum comfort.

The Pendleton frame offers classic appeal with one of the most popular sunglass shapes and a refined plastic/metal design. It comes in traditional colors like black and silver with gray lenses and tortoise/gold with copper lenses. Adjustable nose pads ensure a comfortable fit for everyone.

Loma is a petite aviator style, providing the ultimate in fashion and sun protection for long trips along the coast and hikes in the sand. Soft rubber nose pads provide all-day comfort. Loma is available in Shiny Rose Gold, with three distinctive and stylish lens color options: Grey, Pink Mirror, and Cobalt Mirror.

Since 1982, Hobie® Eyewear has made being on the water easier and more enjoyable. – to pioneer a better, clearer, more accurate kind of vision. Fusing expertly crafted designs with premium polarization, durability, and innovative technologies has been instrumental, following in the footsteps of visionary creator Hobie Alter. Hobie’s growing catalog of products includes the Ultralight Floating Collection, HydroClean™ Repellent Lens Coatings and Quick Change Lenses to meet the needs of all outdoor enthusiasts. Learn more at www.hobieeyewear.es and continue your adventure in Facebook, instagram and Youtube at @HobieEyewear.

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