Hobie® Eyewear Carl Jocumsen cleans the Tennessee River in Knoxville

Bass fishing fans will find a better-groomed Tennessee River when the Bassmaster Classic launches March 24-26, 2023, due to an extensive cleanup event led by Hobie® Eyewear fishing professional and classic qualifier Carl Jocumsen. .

The Fear My Heart River Cleanup, which stems from Jocumsen’s passion for the Tennessee River in fishing and other recreational uses, will take place on Sunday, March 12, on the Tennessee River in Knoxville, upstream of the launch site of the Classic. Hobie® Eyewear will be on site to assist in the cleanup effort and to support other participants. Support includes donating a FREE pair of sunglasses from the Hobie® Floating Collection to the first 20 people to sign a waiver and an additional 10 free pairs to random winners after the cleanup is complete. All participants will receive a $50 coupon for a pair of Hobie® Eyewear sunglasses.

Hobie® Eyewear, which recently partnered with Jocumsen, chose the floating collection for this effort because a key benefit of floating sunglasses is that pairs of these glasses that accidentally end up overboard can be salvaged and therefore protected. they do not become trash in a river or lake. The Floating Collection includes five models and several frame and lens color options.

Sustainability is a high priority for Hobie® Eyewear, which can be seen in the conscious efforts over the past year to reduce the use of single-use plastic in packaging and the continued development of ways to use eco-friendly packaging.

“We continue to research and test ways to use recycled materials in select product offerings and use environmentally friendly manufacturing and shipping methods,” said Dylan Coates, marketing manager for Hobie® Eyewear.

The Fear My Heart River Cleanup is being conducted in conjunction with Keep Tennessee River Beautiful and several other organizations and will take place from 9:30 am to 2:00 pm on Sunday, March 12 at Governor Ned McWherter/Riverside Park Landing, 1648 Riverside Drive, Knoxville, Tennessee.

Since 1982, Hobie® Eyewear has made being on the water easier and more enjoyable. – to pioneer a better, clearer, more accurate kind of vision. Fusing expertly crafted designs with premium polarization, durability, and innovative technologies has been instrumental, following in the footsteps of visionary creator Hobie Alter. Hobie’s growing catalog of products includes the Ultralight Floating Collection, HydroClean™ Repellent Lens Coatings and Quick Change Lenses to meet the needs of all outdoor enthusiasts. Learn more at www.hobieeyewear.es and continue your adventure in Facebook, instagram and Youtube in @HobieEyewear.

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