“HCC Tokyo” showcases the brand in a two-story industrial-style space; Grand Opening Features Fragment Design Capsule Collection
Helinox, the brand that created the lightweight and portable furniture category, has announced the opening of its third multi-story creative center, “Helinox Creative Center Tokyo” (HCC Tokyo). HCC Tokyo officially opened its doors on May 19.
Located in the bustling neighborhood of Harajuku and celebrating the brand’s 10th anniversary in Japan, HCC Tokyo is Helinox’s first flagship location outside of its home country of South Korea. HCC Busan opened in March 2023 to complement the brand’s original location in Seoul.
Helinox is widely known for creating the lightweight and packable outdoor furniture category with the introduction of Chair One, a lightweight and compact yet incredibly strong chair that revolutionized the outdoor market. Since then, Helinox has continued to expand its range of premium outdoor furniture, which now includes chairs, tables, cots and accessories. Helinox’s many collaborations with brands, artists and designers, including Leica, Nike ACG, KAWS, VERDY, Porsche and MEDICOM TOY, among others, demonstrate the brand’s unique ability to transcend the traditional outdoors.
The first floor of HCC Tokyo is designed in black and gray tones, giving it an industrial feel that, at first glance, some may question whether it is even an outdoor brand, but it is a stylish place where visitors can feel the identity from Helinox and presents the brand’s outdoor and tactical lines. In contrast, the second floor is a warm, woody white space with a wide range of outdoor and camping gear, as well as Helinox’s Home line and bag line, TERG. The store also features a pop-up space for collaborations, capsules, and events.
For the grand opening, the centerpiece of HCC Tokyo is a fragment design capsule collection by Hiroshi Fujiwara, a world-renowned designer, musician and streetwear creative. Using Helinox’s tactical line as a foundation, the fragment design collection is completed with details such as spec tags, post engravings and jacquard tape with partner names.
In addition to outdoor gear, unique art and exhibits were created especially for the grand opening. For more information on HCC Tokyo, as well as product and sales information, please visit Instagram (@helinox_tokyo).
HCC Tokyo Information:
Store Name: Helinox Creative Center Tokyo
Address: 150-0001 Shibuya-ku Jingumae 6-13-3, Tokyo JPN
Phone: 03-6627-2589
Business hours: 11:00-20:00 (12:00-20:00 only for 5/20) Closing days: Irregular
URL: www.helinox.tokyo
Instagram: https://www.instagram.com/helinox_tokyo/
Opening date: 05/19/23