Hawke continues to grow in the US market, with marketing promotion and preparation for larger marketing campaign to start in 2023
Hawke® Optics is pleased to announce the promotion of Paige Shipe to US Marketing Manager. Hawke is a global leader in premium sports optics with a strong dedication to consumer value. As they continue to see strong growth in the market, Paige’s new role will help drive awareness and demand for the brand to another level. Having Paige in this new role as Hawke prepares for his biggest marketing campaign through 2023 is key to continuing his strength in the US hunting and shooting market.
A lifelong hunter and outdoor enthusiast, she has brought her involvement in the hunting and shooting industry to Hawke. Over the past two years, her passion for the industry, coupled with her extensive experience in marketing and design, has shone through her production and brings a valuable perspective to the brand. She takes great pride in educating, sharing experiences, and inspiring others. “When I say that the people in this industry have become my family, I mean it. Working within an industry that I have held close to my heart all my life has been an extreme blessing,” said Shipe. “I do my best every day to continue to improve the Hawke family and brand, and to raise the next generation of hunters and shooters.”
“Paige has done an outstanding job since she started two years ago. As our overall marketing efforts have grown significantly in recent years, Paige has played a huge role in maximizing our exposure and improving the quality and cohesiveness of our marketing,” said Kevin Sheehan, vice president of sales and marketing for Hawke Optics. .
Built on a foundation of innovation, quality and exceptional value, Hawke is precision engineered to bring you the best in class. From its beginnings and to this day, Hawke is a family business with a presence in more than 60 countries. Hawke is known the world over for its premium quality, incredible clarity, and enhanced durability.
#VISIONFULFILLED. Hawke is a global market leader at the forefront of optical performance with class-leading innovation and design offering a full line of sports optics from rifle, crossbow, shotgun and airgun scopes to binoculars, spotting scopes and accessories. Accuracy, strength and precision; Hawke optics combine iconic design, exceptional engineering and unrivaled craftsmanship to create an unforgettable viewing experience. As awareness of Hawke Sport Optics grows, more customers trust Hawke as the undisputed industry leader in optics. Learn more at www.hawkeoptics.com.