The industry leader in hunting gear once again partners with Folds of Honor to raise funds and awareness.
This SITKA Memorial Day outfit will once again pause its online and retail sales and instead honor those who paid the ultimate sacrifice by partnering with Folds of Honor, a nonprofit that helps to provide life-changing scholarships to the spouses and children of Americans. fallen and disabled soldiers.
SITKA “Forget sales. Remember the Fallen. The initiative is an important reminder that Memorial Day was created to remember and honor the legacy of the Armed Forces veterans who lost their lives defending our freedom. SITKA will promote awareness, respect and gratitude on Monday, May 29 by closing the SITKA Gear e-commerce site and SITKA Depot retail store for the day and instead redirecting visitors to Folds of Honor. Last year, SITKA’s efforts and generosity resulted in eight scholarships for the families of our nation’s heroes through this important non-profit organization.
“Memorial Day was not created for buying new equipment or making purchases,” said Steve DelRosso, business leader and general manager of SITKA Gear. “Last year, our efforts on this day supported 8 scholarships for families of fallen soldiers. The lives impacted by our efforts in 2022 inspired us to continue this initiative and hopefully inspire other companies to support us. So this year we ask everyone to help us spread the word to forget the sales and remember the fallen on this special day.”
Colonel Nick Nichols, President of the Folds of Honor Foundation added: “Folds of Honor is proud to partner with SITKA, and we are beyond grateful for their generosity and support. As a combat veteran, I am especially proud of how SITKA honors our fallen heroes on Memorial Day by directing all of their website traffic to Folds of Honor. In his words, ‘TODAY IS ABOUT FALLING, NOT SALES’. Together we will make sure that these military families achieve their educational dreams. More than grateful!”
On Memorial Day, Monday, May 29, SITKA is asking more people to come together to raise awareness of the critical work done by Folds of Honor, supporting educational opportunities for families of the fallen and disabled military. Sharing the collaboration with others and posting about the initiative on individual and company social media channels will have a direct impact on children in Gold Star families seeking educational disciples who support wild things and wild places.
To donate, visit the SITKA Gear website or donate directly to Folds of Honor.
SITKA, based in Bozeman, Montana, created and leads the category of technical hunting apparel. The company is recognized for its commitment to continually improve the hunter’s life experience and for its support of healthy ecosystems and wildlife populations. SITKA products work together in systems, and each part is designed and rigorously tested both in the laboratory and in the field. SITKA is owned by WL Gore & Associates, an advanced materials company known for Gore-Tex™ fabrics and many other industry-leading innovations that provide long-lasting comfort and protection for outdoor enthusiasts. Visit sitkagear.com to learn more about how SITKA enhances the hunter’s entire life experience.
About Folds of Honor
Folds of Honor is a 501(c)(3) nonprofit organization that provides educational scholarships to military spouses and children who have fallen or become disabled while serving in the United States armed forces. Starting in 2022, Folds of Honor expanded its mission to include first responders. Their educational scholarships support tuition or tutoring in private schools in grades K-12, as well as post-secondary tuition. It is rated as a four-star charity by Charity Navigator and Platinum on GuideStar. It was founded by Lt. Col. Dan Rooney, an F-16 fighter pilot, who is currently stationed at Headquarters Air Force Recruiting Service Detachment 1, at Joint Base San Antonio-Randolph, TX. For more information, visit FoldsOfHonor.org.