Fin Rage Tackle LLC, based in Green Bay, Wisc., announced today that it has acquired iconic fishing lure brand, Al’s Goldfish Lure Company. Former owners Jeff and Mandy DeBuigne have owned and operated Al’s Goldfish since 2018. Jeff was recently offered a job he couldn’t pass up and decided to transfer ownership of this popular fishing brand to a new owner so he could continue growing. .
“Selling Al’s is bittersweet for us because we love Al’s products and the company’s American manufacturing history. We will always be Al’s true believers, along with many other anglers who appreciate his Goldfish,” Mandy said. “We know that Paul Check, owner of Fin Rage Tackle, will do great things with his vision and goals to grow and expand the brand. We will always support Al’s and are very excited for Paul and the future of the company.”
Fin Rage Tackle LLC is poised to build on the rich history of Al’s Goldfish Lure Company by expanding product reach into the Midwest. Paul Check, Owner of Fin Rage Tackle, LLC, says, “We are excited to acquire such an iconic fishing lure brand with a long history of catching fish around the world. We will continue to build on the momentum that Jeff and Mandy have created in the Northeast by bringing more options and colors to the variety of fish in the Midwest, as well as saltwater baits.”
The financial terms of the transaction were not disclosed. The company will relocate to Wisconsin later this summer.
About Al’s Goldfish Lure Company
The company launched in 1952 with a single pioneering spoon lure, known as Stuart’s Goldfish, named after founder Al Stuart. The company’s flagship lure was renamed Al’s Goldfish in 1954, and by 1973 the popularity of the Goldfish lure skyrocketed to nearly a million lures sold in a year. Along the way, other popular lures, such as the Forty-Niner and Helgy, and hook-bonnet lure accessories were added to the company’s list of American-made products. In 2015 the line was expanded to include the Saltwater Goldfish series. In 2022, the company celebrated the 70th anniversary of the Goldfish lure. For more information on Al’s Goldfish Lure Company, visit www.alsgoldfish.com.