Upper, WI — FeraDyne® Outdoors, a multi-brand family of products for the archery, hunting and outdoor industry, announces the acquisition of Outdoor Product Innovations, Inc. (OPI). OPI is the parent company of the Rhino Blinds, Rhino Tree Stands, Capsule Game Feeders®, Wicked Tree Gear™, LidCAM and LegCuff brands.
OPI’s diverse set of brands adds to FeraDyne’s growing position in the overall hunting market to include a full line of products in the categories of tree supports, hunting blinds, hand tools, feeders and hunting accessories. . As market leaders, each of OPI’s brands has built an excellent reputation for offering quality products at a reasonable price, with exceptional customer service. In line with FeraDyne’s desire to help more hunters succeed in the field, the OPI brands extend the versatility and diversity of the entire FeraDyne product range.
FeraDyne Chief Commercial Officer Jon Syverson commented: “OPI has done an excellent job of bringing together a diverse network of brands that has been open in our portfolio until now. Through this acquisition, we have the opportunity to expand on the momentum they have built over the past several years, while capitalizing on a multitude of opportunities presented by our combined retail network, private label product offerings and overall customer base.”
“Since the company’s inception in 2015, OPI has done a fantastic job of bringing together a distinct group of brands. We look forward to introducing them to our customers in the fall and during this year’s trade show season,” added Syverson.
About Outdoor Product Innovations, Inc:
Based in Elyria, OH OPI prides itself on manufacturing high quality, premium products for the hunting and outdoor industries. Innovative design and durability are two key components in each and every product line. From game feeders to ground shutters, tent pegs and tree supports, OPI has it all. Quality products combined with world-class customer service have been, and always will be, a recipe for success with a mission to make every outdoor experience safer, more enjoyable and more successful.
Billow Butler & Company, LLC initiated the transaction and served as exclusive investment banker and advisor to the IPO. Billow Butler’s investment banking team was led by Aaron Nowak, Managing Director.
About FeraDyne Outdoors:
Headquartered in Superior, Wisconsin, FeraDyne Outdoors is a leading manufacturer and marketer of a growing array of category-leading archery, hunting and outdoor brands. Through the design and development of industry-changing technologies, each brand supports an ever-evolving global market of outdoor enthusiasts with one goal in mind: success on the field. Driven by an unwavering commitment to the satisfaction of sharing in each customer’s accomplishments, FeraDyne brings together a number of iconic, award-winning, performance-driven companies including: Ax® Crossbows, Rage® Broadheads, Muzzy® Broadheads, Muzzy® Bowfishing , Carbon Express® Arrows & Accessories, Nockturnal® Lighted Nocks, TruFire® Triggers, Block® Targets, GlenDel® Targets, Shooter™ 3D Targets, Black Hole™ Targets, Hurricane™ Bag Targets, IQ® Bowsights, Archery Products Sure-Loc®, S4Gear™, Eastman Outdoors®, Apple Archery®, Rocky Mountain Archery, Wac’Em® Archery, Covert Scouting Cameras, Covert Optics and Scent Crusher® Rhino Blinds, Rhino Tree Stands, Wicked Tree Gear®, Capsule Feeders ™ LidCAM and LegCuff. For more information, visit www.feradyne.com. https://www.feradyne.com